Shopping Centre Marketing Specialist
4 days ago
About the Job
Gaw Capital Asset Management (HK) Limited is looking for a Shopping Centre Marketing Specialist to join its marketing team. The successful candidate will be responsible for driving sales growth and increasing brand awareness across our shopping centre portfolio by developing and implementing effective marketing strategies and managing partnerships and projects.
Key Responsibilities:
Main Accountabilities:
- Enhance Customer Experience: Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, handle customer enquiry, and communicate with tenants to maintain and enhance customer experience.
- Develop and Implement Sales Growth Initiatives: Constantly drive for improvement in market offerings and brand proposition to maximise sales potential of individual tenants and increase traffic flow across the shopping centres.
- Manage Design and Creative Agencies: Identify, assess, and select suitable design and creative marketing agencies for our projects. Professionally manage the relationships and execution workflow to ensure timely and effective project delivery.
- Measure and Analyse Marketing Performance: Measure, monitor, and analyse the impact of marketing activities to raise positive brand awareness.
- Assess and Forecast Resources: Assess and forecast resource needs for various projects and initiatives. Develop and implement resource allocation strategies to optimise team performance.
- Prepare and Present Reports: Collect, analyse, and interpret data from various sources to create comprehensive reports. Prepare and present reports to senior management on marketing initiatives and outcomes.
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