Brand Marketing Specialist

2 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Gaw Capital Full time
Job Description:

We are seeking a Marketing Manager to join our team at Gaw Capital Asset Management (HK) Limited. As a key member of our marketing team, you will be responsible for developing and implementing creative marketing initiatives to transform our local neighbourhood shopping centres into community hubs.

About the Role:

  • We are looking for a passionate and results-driven marketer with a strong background in event marketing, customer relationship management, brand building, and marketing agency and vendor management.
  • You will have the opportunity to plan and execute various marketing events and promotion activities, including sales redemption programmes, opening events after mall renovation, in-mall events, seasonal decorations, and branding campaigns.
  • Candidates should have experience in planning, implementing and evaluating marketing activities for retail and shopping centres, as well as working in a fast-paced environment and under pressure.
  • You will collaborate with cross-functional teams to create and execute marketing campaigns across various channels, handle customer enquiries, communicate with tenants, and measure the impact of marketing activities.

Responsibilities:

  • Develop and implement creative marketing initiatives to transform local neighbourhood shopping centres into community hubs.
  • Plan and execute various marketing events and promotion activities, including sales redemption programmes, opening events after mall renovation, in-mall events, seasonal decorations, and branding campaigns.
  • Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, handle customer enquiries, communicate with tenants, and measure the impact of marketing activities.
  • Assess and forecast resource needs for various projects and initiatives, develop and implement resource allocation strategies to optimize team performance, and closely follow the payment order and payment request standard operating procedure.

Requirements:

  • Degree holder in Marketing or any related discipline.
  • Minimum 7+ years' experience in mall marketing / social and digital media / advertising / brand management / event management in a fast-paced environment preferred.
  • A track record in event marketing, customer relationship management, brand building, and marketing agency and vendor management.
  • Experience in planning, implementing and evaluating marketing activities for retail and shopping centres.
  • Strong sense of ownership, creativity, and a deep passion for retail shopping centres.
  • Ability to work in a fast-paced environment and under pressure, good at multi-tasking and strives for excellence.
  • Highly polished writing skills in both English and Chinese are a must; proficiency in Japanese is a plus.

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