Senior Marketing Strategist for Card Acquisitions

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China The Bank of East Asia, Limited (BEA) Full time
Job Title: Senior Marketing Strategist for Card Acquisitions

About the Role:
The ideal candidate will develop and implement effective marketing strategies to drive new card targets and achieve business Key Performance Indicators (KPIs). This involves working closely with cross-functional teams to design, implement, and optimize card channel strategies, digitalization processes, customer journeys, and expense control.

Key Responsibilities:
  • Develop and execute strategic marketing plans to enhance card acquisition and meet business objectives.
  • Collaborate with teams to introduce innovative changes that align with business goals.
  • Design and implement new card/channel strategies, focusing on digitalization, process optimization, customer experience enhancement, and expense management.
  • Maintain close collaboration with stakeholders to improve marketing efficiency across channels.
  • Continuously monitor program effectiveness, proposing adjustments to fine-tune and enhance program response and effectiveness.
  • Adhere to regulatory requirements, Bank guidelines, and risk control procedures to mitigate potential risks in daily work.

Requirements and Qualifications:
  • University graduate with a degree in Marketing, Business, Finance, or related fields.
  • A minimum of 5-8 years of experience in the credit card or banking industry.
  • Excellent strategic mindset, creativity, and business acumen.
  • Strong project management and financial analytical skills.
  • Independent, highly organized, self-initiated, and results-driven individual.
  • Proficiency in both spoken and written English and Chinese.

About The Bank of East Asia, Limited (BEA):
We are a leading financial services group committed to providing exceptional service and value to our customers. We offer a dynamic and challenging work environment that fosters innovation and growth. Our team is dedicated to making a positive impact in the community while delivering long-term value to our shareholders.

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