Senior Marketing Strategist for Card Acquisitions
1 week ago
About the Role:
The ideal candidate will develop and implement effective marketing strategies to drive new card targets and achieve business Key Performance Indicators (KPIs). This involves working closely with cross-functional teams to design, implement, and optimize card channel strategies, digitalization processes, customer journeys, and expense control.
Key Responsibilities:
- Develop and execute strategic marketing plans to enhance card acquisition and meet business objectives.
- Collaborate with teams to introduce innovative changes that align with business goals.
- Design and implement new card/channel strategies, focusing on digitalization, process optimization, customer experience enhancement, and expense management.
- Maintain close collaboration with stakeholders to improve marketing efficiency across channels.
- Continuously monitor program effectiveness, proposing adjustments to fine-tune and enhance program response and effectiveness.
- Adhere to regulatory requirements, Bank guidelines, and risk control procedures to mitigate potential risks in daily work.
Requirements and Qualifications:
- University graduate with a degree in Marketing, Business, Finance, or related fields.
- A minimum of 5-8 years of experience in the credit card or banking industry.
- Excellent strategic mindset, creativity, and business acumen.
- Strong project management and financial analytical skills.
- Independent, highly organized, self-initiated, and results-driven individual.
- Proficiency in both spoken and written English and Chinese.
About The Bank of East Asia, Limited (BEA):
We are a leading financial services group committed to providing exceptional service and value to our customers. We offer a dynamic and challenging work environment that fosters innovation and growth. Our team is dedicated to making a positive impact in the community while delivering long-term value to our shareholders.
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