Marketing Strategist

2 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Gaw Capital Full time

About Gaw Capital Asset Management (HK) Limited

We are a real estate asset management company that specializes in retail and commercial properties across Hong Kong. Our goal is to transform local neighbourhood shopping centres into vibrant community hubs through creative marketing initiatives and branding campaigns.

As a Marketing Manager, you will have the opportunity to plan and execute various marketing events and promotion activities, including sales redemption programmes, opening events after mall renovation, in-mall events, seasonal decorations, and branding campaigns. You will collaborate with cross-functional teams to create and execute marketing campaigns across multiple channels, handle customer inquiries, and communicate with tenants.

Sales Growth Initiatives

  • Create and implement strategies to drive sales growth for individual tenants and increase traffic flow across shopping centres.
  • Develop and execute CRM programmes, digitalize customer journeys, brand strategies, growth roadmaps, and integrated communications.

Partnership and Project Management

  • Select and manage relationships with design and creative marketing agencies for our projects.
  • Ensure timely and effective project delivery by managing workflows and execution.

Brand and Marketing Impact Measurement

  • Analyze the impact of marketing activities to raise positive brand awareness.
  • Measure and monitor the effectiveness of marketing efforts.

Required Skills and Qualifications

  • Degree holder in Marketing or related discipline.
  • Minimum 7+ years' experience in mall marketing, social media, advertising, brand management, event management, or a fast-paced environment.
  • Strong executor, collaborator, analytical assessor, and owner with excellent communication, interpersonal skills, and adaptability.
  • Proficient in MS Office applications, including PowerPoint, Excel, and Chinese Word processing.
  • Possess a keen sense of ownership, creativity, and passion for retail shopping centres.

Benefits

Salary and benefits will be commensurate with qualifications and experience. Interested parties may submit their full CV, present/expected salary, and notice requirement by email to the Human Resources Department.

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