Marketing Technology Enhancement Specialist
1 month ago
Business Function
DBS Bank's Corporate and Investment Banking division provides corporate customers with a comprehensive range of commercial banking products and services, including cash management, current accounts, time deposits, trade finance, working capital finance, term loans, and foreign exchange. Through its commitment to long-standing relationships with customers in the region, DBS has cultivated a reputation for account relationship management, service differentiation, product development, and rigorous credit standards.
This role sits within the Marketing team, Institutional Marketing Group, and is responsible for driving the Marketing Technology enhancement roadmap for Hong Kong.
Key Responsibilities
- Manage and oversee the development of the MarTech Suite to ensure ongoing enhancement to fulfill Hong Kong business cases.
- Collaborate and lead discussions with internal teams, including Data, Technology, Product, and RM/Sales, to collect requirements and create user stories to drive Hong Kong use case prioritization.
- Be the key contact person for content marketing platforms, including execution and reporting.
- Help consolidate campaign data lists and ensure all data are well organized and filtered for marketing communication.
- Create campaign landing pages and optimize user experience.
- Analyze post-campaign data and optimize to drive campaign results.
- Work with regional and local stakeholders to manage and troubleshoot local implementation of regional MarTech suites and self-built Content Management System.
- Occasionally perform UAT for website revamps and Content marketing platform upgrades.
Required Technical/Soft Skills/Education Background
- Hands-on experience with HTML, content management systems, and managing data.
- 5 years or more relevant job experience in managing marketing campaign execution and marketing tools enhancement.
- Detail-oriented, capable of working independently.
- Intermediate knowledge in Excel.
- Familiar with Jira but not compulsory.
- Strong time management, project management skills, and willingness to learn.
- Good with numbers, with an analytical mindset, self-motivated, and result-oriented.
- BSc degree in Information Technology or Marketing-related subject preferred but not essential.
- Good command of written and spoken English and Cantonese.
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