Head of Consumer Engagement

3 days ago


Hong Kong Island, Hong Kong SAR China MagicSearch Full time
Marketing Director Role

We are seeking an experienced Marketing Director to join our team in the Greater China market. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth.

You will oversee the execution of integrated marketing campaigns, manage PR initiatives, and implement CRM strategies to drive customer loyalty and retention. Additionally, you will conduct thorough market research and analysis to identify trends, consumer preferences, and competitive landscape.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans that align with our brand vision and goals.
  • Lead Integrated Marketing Campaigns: Oversee the execution of multi-channel marketing campaigns across digital, social media, traditional media, and in-store promotions.
  • Manage PR Initiatives: Enhance brand reputation and visibility through effective PR initiatives, managing relationships with key media partners and influencers.
  • Implement CRM Strategies: Develop and execute customer relationship management (CRM) strategies to drive customer loyalty and retention.
  • Market Research and Analysis: Conduct thorough market research and analysis to identify trends, consumer preferences, and competitive landscape.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 8+ years of experience in marketing, with a focus on major retail brands and multi-brand environments.
  • Proven track record of developing and executing successful marketing strategies in the Greater China market.
  • Strong understanding of consumer behavior and market dynamics in Hong Kong, Macau, Taiwan, and Mainland China.
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
  • Strong analytical skills and business acumen, with experience in data-driven decision-making.
  • Fluency in English and Mandarin; proficiency in Cantonese is a plus.


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