Head of Marketing, Consumer Financial Services

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China OCBC Full time
Head of Marketing, Consumer Financial Services

Responsibilities:

  • Engage key stakeholders to develop and implement an end-to-end Marketing and Growth strategy.
  • Provide thought leadership and influence country and region's business strategy with effective and innovative marketing tools and channels.
  • Develop marketing strategies to enhance customer revenue potential via customer acquisition and improve utilization of current service provisions via customer retention and active usage.
  • Play a pivotal role in marketing investment decisions and authorizations.
  • Ensure that the overall brand's tone of voice, messaging, and behaviors are aligned with the corporate narrative when engaging and communicating internally and externally.

Business:

  • Ensure adequate capacity plan is in place to meet business growth and required marketing efforts.
  • Lead the team to formulate marketing and product campaigns using research and analytics, leveraging omnichannel thinking and executions.
  • Work with relevant stakeholders to enhance customer experience and revenue potential through innovation and/or introduction of relevant marketing technologies.
  • Manage Marketing productivity, headcount, and cost according to annual budgets.
  • Be accountable for all Marketing services supported by internal and external service providers.

People:

  • Lead by example and build the appropriate culture and values.
  • Employ, engage, and retain high-quality (skilled and experienced) people to deliver obligations.
  • Partner with People Team to create a robust development program for the Marketing team in line with the evolving digital banking landscape.
  • Create a motivational and challenging environment for staff conducive to creativity and performance with customer centricity in mind.

Risk and Governance:

  • A high consciousness of risk and governance and demonstrated ability to embed this culture in teams.

Requirements:

  • Minimum 20 years of integrated country and regional marketing experience.
  • At least 10 years of proven track record in leading and mentoring high-performing teams.
  • Solid understanding of the marketing landscape and demonstrated ability to adapt digital marketing tactics in response to technology developments as they arise.
  • Commercially driven with a strong understanding of consumer financial business.
  • Dynamic and strong communicator with the ability to influence cross-functional business units.
  • Strong growth mindset, proactive, results-oriented, and able to manage in a highly matrixed organization.
Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries

Banking

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