Marketing Manager

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China VISTRA Full time
About the Role

Vistra is a leading global business company that provides expert trust, fund, and fiduciary services to individuals and institutions. Our purpose is progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction.

Job Description

The Senior Campaign Lead will be an integral part of Vistra's internal agency, responsible for supporting Vistra's commercial objectives through three core functions: mapping and project managing key marketing campaigns, defining KPIs and measuring the success of our campaign and content marketing, and driving engagement with our campaigns across channels and platforms.

  • Campaign Management:
    • Focus on key campaigns for brand, funds, and corporate.
    • Define the audience, objective, messaging, and proof points with BU/Brand marketing.
    • Manage the project, develop assets, and work with the BU on the campaign concept/activation.
    • Drive engagement with the campaign through creative ideas, channels, and mechanics to support delivery of our goals and objectives.
  • Project Management of Key Campaigns:
    • Codify campaign goals, audience, messaging, outcomes, and objectives with the BU/Brand.
    • Build a campaign summary identifying key channels, developments, and dates to meet our goals.
    • Host and run weekly campaign calls.
    • Provide regular status updates and opportunities to improve/bring forward the launch.
    • Work with countries to upload target customer lists into marketing platforms.
  • Activation Plan:
    • Contribute and agree on campaign concepts with the BU/Brand team, sometimes working with a third-party agency.
    • Build and manage campaign launch plans with owners against deliverables.
    • Agree on appropriate channels for the campaign.
  • Development of Assets:
    • Work with Brand/BU digital and creative resources to identify and manage asset development.
    • Build and own nurture journeys and automated emails.
    • Review asset performance and update accordingly.
    • Hold campaign briefing calls for all parties.


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