Regional Marketing Executive

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China Lalamove Full time

关于我们:

在Lalamove,我们坚信社区的力量。我们的技术每天都连接着数百万的司机和客户,帮助他们传递重要的物品。我们专注于提供快速且简单的配送服务,自2013年以来,我们直面物流行业,寻找全球配送需求的创新解决方案。我们致力于让Lalamove成为配送的代名词,并努力影响尽可能多的本地社区。随着我们在亚洲的迅速扩展,我们的目标是将我们的顶尖技术推广到全球。我们需要您的帮助来实现这一目标。

职位职责:

  • 协助经理制定全球用户和司机获取的增长战略,涵盖全渠道(包括付费媒体和自有渠道)
  • 与本地城市团队合作,提供方向并监控全球媒体渠道,包括社交媒体(如Twitter、Facebook、Instagram)和付费渠道:
    • 数字媒体(包括Facebook、Instagram、TikTok、Google、程序化广告、联盟营销等)
    • 线下媒体(如广播、户外广告、合作伙伴关系等)
  • 推荐、制定和监控SEO和ASO策略,以生成流量,推动活动表现,并提升品牌知名度
  • 优化、监控和分析在各个渠道上进行的所有获取工作,与本地城市团队和数据分析团队合作,挖掘洞察以推动表现提升,并制定不同的本地激活方案
  • 探索新的渠道和广告技术解决方案,以改善获取表现
  • 推动绩效A/B测试,并制定实验框架以提高渠道效率

职位要求:

  • 具备解决问题的能力:能够识别和预见问题,以便主动和反应性地应对
  • 用户同理心:能够从用户的角度思考,构建无缝的用户旅程
  • 高度自主性:自我组织,充满热情,具备积极的态度,能够独立管理项目
  • 数据驱动:能够利用现有数据做出明智的决策
  • 团队合作精神:能够理解团队面临的挑战,并在交付结果的同时建立团队的同理心
  • 协作思维:需要与多个利益相关者合作,规划、实施和衡量跨多个市场的品牌努力和策略

所需资格:

  • 商业、市场营销或相关学科的学位
  • 2年以上数字营销相关经验(媒体规划、社交媒体、数字绩效活动、客户关系管理、搜索引擎营销、搜索引擎优化)。更有经验者可考虑为高级执行
  • 了解数字营销广告技术、广告跟踪、所有可竞标广告平台(如Meta广告管理、Google广告、DV360等)及渠道生态系统
  • 数据和结果导向
  • 积极的态度和团队合作精神
  • 具备良好的英语和中文书面及口头沟通能力


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