Data-Driven Marketing Manager

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Shiseido Company, Limited Full time

Shiseido Hong Kong is seeking a talented Data-Driven Marketing Manager to join our team. This role will play a key part in enhancing our digital performance with a holistic view of customer digital touchpoints.

This position will leverage and utilize all available consumer data analytics to unlock business value and drive data-driven strategy. Key responsibilities include:

  • Working closely with brands to refine media planning, campaign optimization, and data interpretation.
  • Evaluating campaign performances by analyzing internal and external data to identify opportunities for improvement.
  • Continuously optimizing CPC and CPA campaigns to achieve effective results.
  • Monitoring and reporting on digital media performance to provide actionable recommendations.

The ideal candidate will have a degree in Marketing, Communication, Advertising, or a related field, with 4+ years' experience in marketing, preferably in media agencies and in-house roles. They should be certified in Google Analytics Individual Qualification and Google Ads Certification, and possess solid knowledge of media planning and optimization.



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