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Senior Online Marketing Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Wilson Full time

Wilson is seeking a Senior Online Marketing Manager to lead our digital marketing efforts across our website, social media, and various online platforms.

  • This role involves developing and implementing comprehensive digital marketing strategies, evaluating customer behavior and engagement trends, and leveraging insights to inform marketing strategies.
  • You will also work closely with our design team to develop and implement marketing communications and social media campaigns, and collaborate with our agency partners to ensure timely execution of all promotional activities.
  • Additionally, you will assess campaign performance and effectiveness, deliver insights to enhance and optimize key performance indicators, and manage campaign budgets effectively.
  • Our ideal candidate has a strong background in Google Ads, Google Analytics, SEO, SEM, and data analytics, and is proficient in MS Office applications and familiar with various digital tools.

Responsibilities

  • Develop and implement comprehensive digital marketing strategies.
  • Evaluate customer behavior and engagement trends, and leverage insights to inform marketing strategies.
  • Work closely with our design team to develop and implement marketing communications and social media campaigns.
  • Collaborate with our agency partners to ensure timely execution of all promotional activities.
  • Assess campaign performance and effectiveness, and deliver insights to enhance and optimize key performance indicators.
  • Manage campaign budgets effectively.

Qualifications

  • A minimum of 3 years of relevant experience in the e-Commerce sector, specifically within the Hong Kong & APAC markets.
  • Extensive experience in e-Commerce and digital communications.
  • Strong grasp of social media trends, a fashion-forward mindset, and the ability to execute high-quality campaigns.
  • Experience in planning and managing social media for APAC e-Commerce channels.
  • Excellent analytical skills to drive marketing outcomes, with the ability to juggle multiple tasks.
  • Capable of working independently under pressure and managing several projects with tight deadlines.
  • Proficient in MS Office applications and familiar with various digital tools.
  • Fluent in both written and spoken English and Chinese.
Seniority level Mid-Senior level

Employment type Full-time

Job function MarketingIndustries Retail Apparel and Fashion