Marketing Content Strategist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China ConnectedGroup Full time

We are seeking a highly skilled Assistant Manager, Communications to join our global hospitality group. As a key member of our team, you will play a crucial role in developing and implementing marketing communications copy strategies for our hotel brands.

Key Responsibilities:

  • Lead the development of brand voice standards to drive consistency across all touchpoints.
  • Collaborate with cross-functional teams to create engaging content for brand campaigns, tactical promotions, and online initiatives.
  • Provide guidance and supervision to junior copywriters, ensuring high-quality content that meets our brand standards.
  • Contribute to the creation of marketing and brand campaign concepts, working closely with graphic designers to bring ideas to life.
  • Recommend distinct copywriting styles for Mainland China and Hong Kong/Macau audiences, taking into account cultural nuances and preferences.

Essential Skills:

  • Bachelor's degree in marketing, communications, or a related field.
  • Minimum 4 years of experience in marketing communication/copywriting.
  • Proven track record of success in developing and implementing effective marketing communications strategies.
  • Strong understanding of brand voice and tone guidelines.
  • Excellent written and verbal communication skills.


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