Marketing Content Strategist
6 days ago
We are seeking a highly skilled Assistant Manager, Communications to join our global hospitality group. As a key member of our team, you will play a crucial role in developing and implementing marketing communications copy strategies for our hotel brands.
Key Responsibilities:
- Lead the development of brand voice standards to drive consistency across all touchpoints.
- Collaborate with cross-functional teams to create engaging content for brand campaigns, tactical promotions, and online initiatives.
- Provide guidance and supervision to junior copywriters, ensuring high-quality content that meets our brand standards.
- Contribute to the creation of marketing and brand campaign concepts, working closely with graphic designers to bring ideas to life.
- Recommend distinct copywriting styles for Mainland China and Hong Kong/Macau audiences, taking into account cultural nuances and preferences.
Essential Skills:
- Bachelor's degree in marketing, communications, or a related field.
- Minimum 4 years of experience in marketing communication/copywriting.
- Proven track record of success in developing and implementing effective marketing communications strategies.
- Strong understanding of brand voice and tone guidelines.
- Excellent written and verbal communication skills.
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