Marketing Strategist

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China PancakeSwap Full time

We are looking for an experienced DeFi Community Leader to join our team at PancakeSwap. As the Social Media & Content Manager, you will be responsible for fostering and engaging our community through social media channels.

The ideal candidate will have 3+ years of experience in social media marketing, with a strong background in fast-moving, dynamic environments. They should have a deep understanding of DEX products, exceptional written communication skills, and hands-on experience with design tools like Figma and Adobe Suite.

Key Responsibilities:

  • Foster and engage our community through social media channels (Twitter, Instagram, YouTube) and our Blog.
  • Create high-quality, creative content that speaks directly to a crypto-native audience, including degen memes, community highlights, and educational resources.
  • Collaborate closely with various teams to run social media campaigns for product launches, announcements, and feature updates, ensuring alignment with overall business goals.
  • Monitor and respond to user comments and conversations on social media, providing timely and helpful support.

Requirements:

  • Must be based in a UTC +8 timezone
  • At least 1 year of experience specifically in DeFi social media marketing
  • Strong understanding of SEO strategy and content optimization for search engines
  • Ability to thrive in a fast-paced, ever-evolving industry


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