Digital Content Creator

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China PancakeSwap Full time

PancakeSwap is seeking a talented Marketing Strategist to join our team. As the Social Media & Content Manager, you will develop and implement a comprehensive marketing strategy that aligns with our company's overall goals and objectives.

The ideal candidate will have 3+ years of experience in social media marketing, with a strong background in fast-moving, dynamic environments. They should have a deep understanding of DEX products, exceptional written communication skills, and hands-on experience with design tools like Figma and Adobe Suite.

Key Responsibilities:

  • Develop and manage PancakeSwap's social media channels (Twitter, Instagram, YouTube) and our Blog to ensure consistency and engagement across all platforms.
  • Create high-quality, creative content that speaks directly to a crypto-native audience, including degen memes, community highlights, and educational resources.
  • Collaborate closely with various teams to run social media campaigns for product launches, announcements, and feature updates, ensuring alignment with overall business goals.
  • Stay up-to-date with industry trends and best practices, applying this knowledge to continuously improve and refine our marketing strategy.

Requirements:

  • Must be based in a UTC +8 timezone
  • At least 1 year of experience specifically in DeFi social media marketing
  • Strong understanding of SEO strategy and content optimization for search engines
  • Ability to thrive in a fast-paced, ever-evolving industry


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