Programmatic Trading Expert
2 days ago
We are seeking a highly motivated and detail-oriented Programmatic Trading Expert to join our team in Hong Kong.
The successful candidate will be responsible for executing campaigns with the Client Development Team and Product & Operations Team, overseeing day-to-day optimization and monitoring of campaigns, and ensuring optimal delivery and performance.
The ideal candidate will have a strong passion for digital media buying and a keen eye for detail. They will also possess excellent communication and analytical skills, as well as the ability to work independently and under supervision once objectives have been set.
A degree in a related field is welcomed but not required. We encourage fresh graduates to apply who are eager to learn and grow with our company.
Responsibilities:
- Support the Programmatic Trading Team in executing campaigns with Client Development Team and Product & Operations Team closely.
- Oversee day-to-day optimization and monitoring of campaigns, ensure optimal delivery and performance, report any anomalies to Programmatic Trading Manager.
- Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and pitch for incremental revenue.
- Deploy testing methodologies on campaigns under the direction of team leader.
- Analyze data from ad serving providers like Campaign Manager as well as conversion tracking to map the complete consumer journey.
- Advise/consult with GroupM Nexus HK team regarding inventory performance and forecasting, campaign performance, insights and suggestions.
- Assist in preparing post-campaign analysis report along with the Marketing Science team if needed.
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