Programmatic Trading Expert

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time
Job Description

We are seeking a highly motivated and detail-oriented Programmatic Trading Expert to join our team in Hong Kong.

The successful candidate will be responsible for executing campaigns with the Client Development Team and Product & Operations Team, overseeing day-to-day optimization and monitoring of campaigns, and ensuring optimal delivery and performance.

The ideal candidate will have a strong passion for digital media buying and a keen eye for detail. They will also possess excellent communication and analytical skills, as well as the ability to work independently and under supervision once objectives have been set.

A degree in a related field is welcomed but not required. We encourage fresh graduates to apply who are eager to learn and grow with our company.

Responsibilities:

  • Support the Programmatic Trading Team in executing campaigns with Client Development Team and Product & Operations Team closely.
  • Oversee day-to-day optimization and monitoring of campaigns, ensure optimal delivery and performance, report any anomalies to Programmatic Trading Manager.
  • Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and pitch for incremental revenue.
  • Deploy testing methodologies on campaigns under the direction of team leader.
  • Analyze data from ad serving providers like Campaign Manager as well as conversion tracking to map the complete consumer journey.
  • Advise/consult with GroupM Nexus HK team regarding inventory performance and forecasting, campaign performance, insights and suggestions.
  • Assist in preparing post-campaign analysis report along with the Marketing Science team if needed.


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