Trading Operations Executive
6 days ago
Job Description
The Programmatic Trading Executive will work closely with the Programmatic Trading team in Hong Kong to execute campaigns that drive business results.
This role involves supporting campaign execution, optimization, and monitoring, as well as developing basic yield optimization strategies to improve ROI and pitch for incremental revenue.
You will also analyze data from ad serving providers like Campaign Manager as well as conversion tracking to map the complete consumer journey.
We are looking for a highly motivated individual who has a passion for digital media and experience working in a fast-paced deadline-driven environment.
Main Responsibilities
Support the Programmatic Trading Team in executing campaigns with Client Development Team and Product & Operations Team closely.
Oversee day-to-day optimization and monitoring of campaigns, ensure optimal delivery and performance, report any anomalies to Programmatic Trading Manager.
Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and pitch for incremental revenue.
Deploy testing methodologies on campaigns under the direction of team leader.
Analyze data from ad serving providers like Campaign Manager as well as conversion tracking to map the complete consumer journey.
Advise/consult with GroupM Nexus HK team regarding inventory performance and forecasting, campaign performance, insights and suggestions.
Assist in preparing post-campaign analysis report along with the Marketing Science team if needed.
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