Strategic Content Expert

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time

We are seeking a highly skilled Strategic Content Expert to join our team at AIA International Limited. In this exciting role, you will play a vital part in advancing our movement towards creating a healthier, more sustainable future for everyone.

About the Role

As a member of our Customer Experience, Research and Design team, you will be responsible for crafting delightful experiences that customers have with AIA. This includes supporting the Head of Insights & Research to achieve assigned goals by leveraging customer insights from both primary and secondary research.

Key Responsibilities:
  • Deliver research needs using both primary and secondary research methodologies
  • Conduct desk research and gather 3rd party data on topics relevant to the business
  • Manage day-to-day research operations to ensure timely and high-quality output
  • Develop and curate insights for internal distribution, including design of insights infographics
  • Design and maintain an internal insights database to increase utilization of insights
Content Strategist (Copywriting) Responsibilities:
  • Write, edit, and optimize content across various platforms, including website, mobile app, emails, in-app messages, and offline customer communications
  • Work closely with design, branding & marketing, technical, and operations teams to craft content that aligns with design principles and branding values
  • Develop clear, concise, and user-friendly copy that caters to user needs, simplifying complex concepts into accessible content
  • Conduct user research and A/B testing to gain insights into user behavior and preferences
Requirements:
  • Over 3 years of experience in UX writing, with proficiency in Traditional & Simplified Chinese and English
  • Excellent project management skills and knowledge of research methodologies
  • Strong user empathy, analytical, and problem-solving skills
  • Ability to handle multiple concurrent projects in a fast-paced environment
  • Collaborative mindset and excellent communication skills
Estimated Salary Range: $120,000 - $180,000 per annum

AIA International Limited offers a competitive salary range based on experience, industry standards, and location. The estimated salary range provided above is indicative only and may vary depending on individual circumstances. We offer a comprehensive benefits package, opportunities for professional growth, and a dynamic work environment. If you believe in inspiring a better future, please consider joining our team as a Strategic Content Expert.



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