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APAC Marketing Strategist

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Distributed Crafts Full time

Overview

Distributed Crafts is seeking a skilled marketing professional to lead our efforts in the APAC region. This role is crucial as we enhance our engagement with key markets that are vital to our business growth.

Role Responsibilities

  • Strategic Development: Collaborate with the marketing leadership to formulate and execute a comprehensive marketing strategy tailored for the APAC region, focusing on effective messaging and media utilization.
  • Market Insights: Conduct thorough research to gather insights and trends from the blockchain sector, ensuring our marketing strategies resonate with local audiences.
  • Project Oversight: Manage the creation and execution of all marketing communications across various channels, ensuring timely delivery and budget adherence.
  • Cross-Functional Collaboration: Partner with global marketing, social media, product, and business development teams to maintain a consistent and impactful brand narrative.
  • Networking: Leverage a robust network of local contacts to enhance our marketing initiatives, including public relations, key opinion leaders, and event management.
  • Community Engagement: Assist in recruiting and managing community advocates to foster local engagement and growth.

Performance Measurement: Monitor and analyze the effectiveness of all marketing activities against established KPIs, providing insights for ongoing strategy refinement.

Qualifications

  • Minimum of 6 years of experience in marketing management, preferably within the cryptocurrency or blockchain sectors.
  • Proficient in a diverse range of media channels, with a generalist approach suitable for a dynamic team environment.
  • Strong understanding and enthusiasm for blockchain technology and cryptocurrencies, with experience in both Bitcoin and Ethereum ecosystems preferred.
  • Proven ability to work collaboratively in cross-functional teams and manage relationships with senior stakeholders.
  • Exceptional communication skills, both written and verbal, with the ability to simplify complex ideas.
  • Ability to thrive in a fast-paced environment, managing multiple projects with precision and attention to detail.
  • Fluency in English is essential; proficiency in additional languages, particularly Mandarin, is advantageous.

Benefits

  • Collaborative and research-driven environment
  • Opportunities to tackle innovative challenges
  • Equity options
  • Flexible remote work arrangements
  • Generous vacation policy
  • Support for co-working space expenses
  • Annual team retreats