Category Planning Manager

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Adidas Full time

Job Summary

The Category Planning Manager is responsible for driving category range plans in Hong Kong within guidelines set by GCA BUs and global. This role involves working closely with the team to understand category seasonal strategy, priority, and insight.

Main Responsibilities

  • Validate assigned category range within the country RA based on GCA proposal.
  • Work with manager to understand category seasonal strategy/priority/insight.
  • Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
  • Work within E2E calendar timelines & deliverables.
  • Propose Hong Kong prices in local currencies, ensuring pricing harmonization.
  • Suggest and make inputs in volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy.
  • Sample set needs feedback and sample ordering (pre-sell / SMS).
  • Ensure global systems are up-to-date with country/cluster information, i.e. RMA / DMT.
  • Local article management + SMUs briefs to GCA BUs as needed/approved.
  • Define customer segmentation; Ensure deviations approval on segmentation.
  • Gathering collation of market landscape and competition intelligence (category level) - feedback to GCA CTC.
  • Article selection for AP into store format framework according to BU range segmentation (width only).
  • Mandatory Range guidance and review per segmentation guidelines.
  • Deliver Category AP presentations at key GTM milestones as required.
  • Work with Brand Activation team on seasonal category brand calendar.
  • Prepare & execute key internal meetings such as; Pre-Buy, Final Buy, Monthly Marketing Campaign, Sell Thru etc. based on the aligned deliverables.
  • Support in updating on seasonal category strategic plan, support IBP/ SBP process, review performance and ensure consistent evolution of quality of output.


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