Associate Director of Brand Strategy

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China Csm Full time

As a key member of the Wasserman Asia leadership team, you will drive new and incremental Brands business across Southeast Asia. Your main responsibility will be to oversee current client work, identifying strategic gaps and opportunities for growth.



Key Responsibilities


  • Drive new and incremental Brands business across Southeast Asia;
  • Oversight of Wasserman Asia's current client work, finding strategic gaps & opportunities for growth;
  • Senior advisor to the Wasserman client account leads, with oversight of key work streams;
  • Responsible for senior client stakeholder relationships & troubleshooting, supporting Account Directors lead day-to-day client relationships;
  • Act as a senior voice in the region, promoting our Wasserman brand & expertise both internally and externally;
  • Responsible for the growth strategy for the Wasserman Asia business, reporting into the Wasserman Regional leadership team;
  • Unlocking relationships with new brands in the region through networking, events, speaker opportunities & targeted thought leadership communications;
  • Play a lead role in the development and presentation of client pitch proposals, working with experts from across the Wasserman business;
  • Leveraging internal client network across the Wasserman global network to drive incremental regional scopes;
  • Aligning with the Wasserman Rights team both globally and regionally to capitalise on mutual benefiting network;
  • Proactively seek ways to positively PR Wasserman and our services so we are front of mind when opportunities present themselves;
  • Develop an excellent understanding of our client strategy and brand objectives, market and key competitor threats;
  • Form trusted relationships with senior stakeholders at key partners/rights holders;
  • Interrogate clients briefs to unlock maximum commercial opportunities/fees for Wasserman;
  • Interrogate rights holder proposals, lead partnership negotiations on behalf of Wasserman clients;
  • Oversight of robust partnership strategy & campaigns, delivering measurable results against overall brand strategy;
  • Oversight of all internal and inter-agency campaign development;
  • Ensure project timelines are (over) delivered upon by account teams, accurate budget & project reporting;
  • Oversee KPI setting and campaign evaluation with client team, rights holders and Wasserman team;
  • Regular forward planning to anticipate client challenges / issues and put in place proactive solutions;
  • Build strong relationships and foster good team spirit internally and amongst client teams;
  • Draw upon senior experience from across Wasserman to optimise quality of work across all client accounts;
  • Ensure team adhere to all Wasserman process & procedures at all times;
  • Proactively track our Wasserman Asia pipeline across all new & incremental opportunities;
  • Provide accurate reporting utilising Salesforce to monitor our forecast against budget;
  • Identify opportunities for increased profitability across client work and areas for growth;


Requirements


  • 8+ years working within the global sport/entertainment industry is preferable;
  • Experience managing significant annual budgets agency or client side;
  • Excellent client management skills - ability to manage senior clients and gain trust and respect of all stakeholders;
  • Demonstrably grown business/revenue/growth for a single client or portfolio of clients;
  • Demonstrably enhanced client relationships, nurturing & growing commercial relationships;
  • Team leadership – ability to empower, delegate and inspire a team, promoting a positive & flexible team culture;
  • Excellent presentation skills (both writing and delivery) internally and to clients;
  • Excellent communication skills – verbal and written – and attention to detail;
  • Creative thinker, with an eye for spotting an opportunity and delivering on it;
  • Deep knowledge of, and passion for sport / entertainment landscape;
  • Experience working in Hong Kong, Singapore and Southeast Asia would be preferable;
  • Able to work on a hybrid basis from our Hong Kong or Singapore offices.


Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

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