Digital Marketing Strategist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time

We are Lenovo, a US$57 billion global technology powerhouse ranked #248 in the Fortune Global 500. Our vision is to deliver Smarter Technology for All through our full-stack portfolio of AI-enabled devices and software defined infrastructure.

Senior Social Media Specialist

This role requires a skilled professional with at least 5 years of experience leading social media strategies that build brand awareness, executive profiles, and thought leadership. The ideal candidate will have a strong understanding of social media platforms, trends, analytics, and creative storytelling to engage B2B audiences effectively.

  • Develop and execute a comprehensive global social media strategy across platforms (primarily LinkedIn, X, YouTube, and others) to increase brand visibility and audience engagement.
  • Manage the profiling of key SSG C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
  • Create content calendars, campaign plans, and editorial strategies aligned with business objectives.

The successful candidate will be able to track and analyze social media performance metrics (e.g., reach, engagement, conversions) to refine strategies and maximize ROI. They will produce platform-specific, visually compelling, and engaging content tailored for B2B audiences, ensuring brand consistency and accurate messaging across all social media platforms.

This is an exciting opportunity to lead global social media initiatives for a renowned tech organization, work with a collaborative and forward-thinking team, and drive impactful storytelling that resonates with global audiences and builds industry leadership.



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