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Performance Marketing Lead

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Shangri-La Group Full time
Key Responsibilities
  • Develop and execute comprehensive media strategy and goals around targeting, platforms, creative formats, and budget allocation to meet defined business objectives.
  • Manage, monitor and optimize paid media campaigns across platforms such as SEM, social, and display to enhance ROI.
  • Provide post-buy reports & learning and identify potential opportunities and directions.
  • Evaluate and develop user journeys to create the appropriate cross-channel digital marketing strategies to support broader marketing and business goals.