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Digital Health Marketing Strategist

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Smile Full time

About Smile

Smile is a leading digital health company with a presence in Australia, offering retail and corporate dental cover solutions to individuals and businesses.

Our mission is to revolutionise quality healthcare accessibility and affordability for the people of Australia.

The Role

Brief Overview:

  • This is a key role within our marketing team, responsible for developing and executing comprehensive inbound marketing strategies to attract dental practices and enterprise clients to Smile's offerings.

Key Responsibilities:

  • Design and execute data-driven inbound marketing campaigns to drive growth and conversion.
  • Develop targeted content and messaging to guide prospects through the sales funnel.
  • Collaborate with cross-functional teams to align marketing efforts and drive business results.
  • Lead generation and nurturing through multi-channel campaigns across LinkedIn, content marketing, events, and webinars.
  • Sales enablement through relevant collateral, case studies, and presentation materials.

Success Metrics:

  • Enterprise leads generated and converted into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Enterprise customers and revenue growth.
  • Conversion rates at each buyer journey stage.
  • Lead nurturing effectiveness through ROI analysis and engagement metrics.

Ideal Profile:

  • Strong experience in strategic marketing and campaign management.
  • Ability to conduct market research and competitor analysis.
  • Skilled in working with cross-functional teams.
  • Proficient in creating content and managing brand messaging.
  • Data-driven approach to decision-making.
  • Familiarity with AI tools to enhance marketing efficiency.
  • Excellent communication and collaboration skills.