Ecommerce Strategy Lead
2 days ago
As Chandler Macleod's Ecommerce Manager, you will be responsible for driving the financial performance of our online boutique and developing strategic procedures for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.
Key Responsibilities:
- Develop and execute P&L strategies to drive financial growth.
- LEVERAGE MULTIPLE DIGITAL CHANNELS TO DRIVE CUSTOMER ACQUISITION, LOYALTY, AND RETENTION.
- Build strategic procedures for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.
- Optimise site search tools & configuration of results to increase conversion rates.
- Implement click-and-collect, ship-from-store, and other omnichannel initiatives to leverage inventory and enhance convenience for customers.
- Develop and execute short- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the regional teams.
- Manage and optimise brand store content, e-merchandising, banners, and website enhancements.
Requirements:
- Bachelor's degree in e-commerce, marketing, and/or business.
- 8-10 years' experience in running a sizeable online store within a fast-paced environment i.e. FMCG, Cosmetics, Fashion.
- Experience working with e-commerce platforms and Google Analytics.
- Entrepreneurial mindset and results-driven with a passion for achieving measurable success.
- Understanding of SEO and SEM/PPC.
- Strong stakeholder management.
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