Ecommerce Strategy Lead

2 days ago


Hong Kong Island, Hong Kong SAR China Chandler Macleod Full time
Ecommerce Leader

As Chandler Macleod's Ecommerce Manager, you will be responsible for driving the financial performance of our online boutique and developing strategic procedures for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.

Key Responsibilities:

  1. Develop and execute P&L strategies to drive financial growth.
  2. LEVERAGE MULTIPLE DIGITAL CHANNELS TO DRIVE CUSTOMER ACQUISITION, LOYALTY, AND RETENTION.
  3. Build strategic procedures for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.
  4. Optimise site search tools & configuration of results to increase conversion rates.
  5. Implement click-and-collect, ship-from-store, and other omnichannel initiatives to leverage inventory and enhance convenience for customers.
  6. Develop and execute short- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the regional teams.
  7. Manage and optimise brand store content, e-merchandising, banners, and website enhancements.

Requirements:

  • Bachelor's degree in e-commerce, marketing, and/or business.
  • 8-10 years' experience in running a sizeable online store within a fast-paced environment i.e. FMCG, Cosmetics, Fashion.
  • Experience working with e-commerce platforms and Google Analytics.
  • Entrepreneurial mindset and results-driven with a passion for achieving measurable success.
  • Understanding of SEO and SEM/PPC.
  • Strong stakeholder management.


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