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Vice President Merchandising Asia Pacific

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China PVH Full time
Design Your Future at PVH

Vice President Merchandising, Calvin Klein Asia Pacific

Position Summary:

As a key member of the Calvin Klein regional leadership team, this role is responsible for developing and implementing best-in-class product and merchandising strategies to drive profitable and sustainable growth of the Calvin Klein brand across all channels in the Asia Pacific region.

Primary Responsibilities/Accountabilities:
  • Drive business growth through sound strategies and creativity, ensuring alignment with company objectives.
  • Monitor and manage yearly and seasonal budgets, OTB, and inventory plans by country to optimize business performance.
  • Define store capacity and ensure strategic buying and planning are aligned with KPIs to achieve top-line sales, bottom-line profitability, and effective in-store presentation and storytelling.
  • Provide expert market insights to worldwide business partners, working closely with Global Merchandising and Design, as well as APAC Design team, to translate strategic learnings into innovative product solutions.
  • Maintain excellent working relationships with internal and external business partners, global and regional, to orchestrate integrated product launches, seasonal campaigns, and other brand/sales initiatives.
Product:
  • Lead and implement regional merchandising strategy and planning processes across different business models, incorporating financial objectives into merchandise plans to achieve fiscal revenue targets.
  • Drive total brand value through sales growth of key categories, bottom-line profitability, and brand elevation via market-relevant, commercially-viable products.
  • Champion entrepreneurial spirit, innovative thinking, and creative problem-solving to break boundaries and lead the business forward.
  • Identify gaps and solutions in current product ranges to ensure business competitiveness.
  • Recommend new market/white space through industry/competitive insights, strategic analyses, and creative thinking to engineer new growth frontiers and true competitiveness.
  • Implement effective market line-opening for each season, driving key KPI achievement and delivering key product and brand imperatives.
  • Lead and manage key product milestone calendar, including regional product development timeline to address unique APAC needs while maintaining the overall global brand DNA.
Financial:
  • Provide guidelines on selling price, mark-up, mark-down, and sell-through targets, working with relevant divisions, to achieve initial mark-up (IMU), gross margin, and net/gross revenue targets.
  • Lead team members towards business and profitability objectives, monitor progress, and define strategies to correct problems as they arise.
  • Drive continuous improvement of merchandising systems and processes to optimize the business.
Leadership:
  • Embody and model empathy, active listening, partnership, trust, and respectful communication at the highest level, fostering a collaborative and trustful spirit across leadership and the wider teams.
  • Build a high-performing team through ongoing coaching and development, effective succession planning, and anticipating talent pipeline needs.
  • Create individual and team goals based on performance metrics, monitor performance, and provide clear and frequent feedback.
Qualifications & Experience:
  • At least 15+ years of experience in Merchandising and Product Development, with a minimum of 8 years in a managerial position, leading at a divisional level.
  • Complete alignment with Calvin Klein brand philosophy and aesthetic/values.
  • Be an inspirational, innovative merchant leader driven to build a brand to the next level of image, expand customer and category reach, brand loyalty, and integration.
  • Be a role model for innovative merchandising concepts, challenging cross-functional teams to constantly innovate product to better meet customer needs and capture relevant trends.
  • Demonstrate entrepreneurial passion, educate direct reports and cross-functional partners on new concepts, ideations, and fundamental processes.
  • Be a leader within the Product Team, champion Diversity & Inclusion across the organization to build a safe and welcoming environment.
  • Respectful in approach, focused on fostering a collaborative cross-functional organization.
  • Industry knowledge – Global understanding of future markets and competitive brand positioning within the Luxury and Apparel space.
  • External Voice – Able to speak to the Calvin Klein brand with external key opinion leaders.
  • Project manager – can manage large projects spanning multiple departments/stakeholders and set priorities.
  • Strong commercial sense, with sound financial and business acumen.
Education:
  • BA/BS required, MBA preferred, preferably in fashion merchandising/business-related discipline.