Swire Coca-Cola HK | Assistant Marketing Manager

2 weeks ago


new territories, Hong Kong SAR China Swire Coca-Cola HK Full time
HRBP | Talent Acquisition | Employer Branding | Business Transformation | Sales & Marketing

Responsibilities:

  • Work closely with brand principles and build strong relationships with them.
  • Assist the Manager in developing shopper marketing strategies, converting brand missions and commercial objectives into go-to-market (GTM) plans and BTL execution for various channels.
  • Initiate and present trade activation programs for the sales team of assigned channels to drive sales and achieve company strategy.
  • Organize, implement, and monitor promotional & merchandising programs at consumer, customer, and market segment levels based on the established objectives, budget, and schedule.
  • Coordinate with vendors for developing quality POSM / premium development and production under a tight timeline.
  • Drive new product launch plans by coordinating with cross-functional teams (e.g. Commercial, Sales, Supply Chain, Brand).
  • Prepare monthly reports, meeting updates, and execution updates for the brands.
  • Lead and coordinate ad hoc projects whenever necessary.

Requirements:

  • Degree or above in Business/Marketing discipline or equivalent.
  • At least 5 years of work-related experience ideally in trade marketing, with at least 1 year in a supervisory role, preferably in a sizable FMCG company.
  • Experience in dealing with suppliers / media, creative and production agencies, and understanding of FMCG key account operations is a must.
  • Project management experience is preferable.
  • Strong commercial business sense with analytical skills.
  • Creative and self-motivated teammate.
  • Proficiency in English, Chinese, and Mandarin.
  • Candidates with less experience will be considered for the Senior Executive position.

Please apply with full resume, current and expected salary and availability by clicking "Apply".

*Personal data provided are treated in strictest confidence and for recruitment purposes only. All information will be destroyed after the process is completed.*

Seniority Level

Associate

Employment Type

Full-time

Job Function

Marketing and Art/Creative

Industries

Food & Beverages

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