MCG Talent | Senior PR Consultant
1 week ago
- Collaborate with clients to define PR objectives and develop tailored strategies to meet their communication goals.
- Conduct thorough research to understand the client's industry, target audience, and competitive landscape.
- Cultivate and maintain relationships with key media contacts, journalists, and influencers.
- Organize and manage media events, press conferences, and interviews to maximize media coverage.
- Monitor media coverage and provide timely reports to clients, highlighting key insights and recommendations.
- Stay updated on industry trends, news, and emerging PR techniques to continually enhance campaign effectiveness.
- Provide strategic counsel to clients on crisis communication and reputation management.
- Collaborate with cross-functional teams, including marketing, social media, and creative departments, to ensure consistent brand messaging across all channels.
- 5-6+ years of experience; preferably within agency.
- Strong understanding of the local media landscape and established media relationships.
- Excellent written and verbal communication skills in English and Cantonese / Mandarin.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Strong project management skills, with the ability to prioritize tasks and meet tight deadlines.
- Proficient in PR and media monitoring tools.
- Knowledge of digital PR strategies and social media platforms.
- Strong interpersonal skills and the ability to build and maintain client relationships.
- Flexibility to adapt to changing client needs and work in a fast-paced environment.
Mid-Senior level
Employment typeFull-time
Job functionBusiness Development, Project Management, and Public Relations
IndustriesPublic Relations and Communications Services
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