Marketing and Communications Manager

18 hours ago

hong kong, Hong Kong SAR China KENZO Mode Full time

Central & Western District, Hong Kong SAR 4 days ago PR & Marketing Lead, develop & define marketing strategy on Hong Kong, Macau and Southeast Asia and Oceania scale, achieve stronger impact & result through efficient approach. Leverage and synergize with China and other key markets in the region. Develop consumer activation campaigns, to support the company’s ongoing regional growth. Assist in developing integrated marketing strategies to achieve business and marketing goals. Build strong relations with on/offline media, relevant social communities and VIP communities, to generate & ensure brand awareness in the markets. Digital Develop and execute customer acquisition and online-sales generation programs through paid search, paid social and programmatic to drive key performance metrics. Responsible for all aspects of keyword management and bidding strategy of the day-to-day search marketing activities across multiple search engines. Lead the development and implementation of paid social and programmatic strategy with different media partners as well as tracking the performance towards performance marketing goals. Analyze new traffic and website behavior using tracking tools, drilling for customer and business insights; transform data into actionable business decisions to improve the customer experience. Continuously monitor campaign performance and communicate marketing activities and actionable insights with other business units, field teams and departments on a regular basis to ensure integration and support for programs and initiatives. CRM Lead local CRM member strategically implementing the Regional CRM strategy, starting with the management and analysis of the tools and criteria, to adapt it to the reality of the market and clients, and to make this strategy a key to achieve the commercial objectives. Grow the client database, based on the client segmentation, to execute and plan various recruitment and engagement programs. Control and evaluate the qualitative and quantitative returns on investments of the CRM actions with the positive growth in sales objectives, client traffic and brand recognition. Position Requirements Bachelor’s degree in marketing, communications or a related discipline. Minimum 8 years relevant experience in brand strategy and communications with regional exposure. Effectively navigate ambiguity, embrace change and drive results with entrepreneurial mindset. Proven ability to develop brand strategies into impactful activation and experience. Strong interpersonal skills and able to build strong partnership with network. Passionate, proactive and with strong collaborative spirit. Excellent command of spoken and written English and Chinese. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Public Relations Industries Retail Apparel and Fashion #J-18808-Ljbffr

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