Marketing Communications Manager

An Amazing Career Opportunity for Marketing Communications Manager Location: Hong Kong Job ID: 41323 Who are we HID powers the trusted identities of the world’s people, places and things, allowing people to transact safely, work productively and travel freely. We are a high‑tech software company headquartered in Austin, TX with over 4,500 worldwide employees. HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access‑control solutions that protect people, property and assets worldwide. Summary The Marketing Manager leads and executes marketing campaigns for APAC, aligning with corporate segment marketing teams and local sales teams. Responsibilities include defining buyer personas, determining tactical mix (inbound & outbound), designing calls to action, executing integrated activities, allocating budget, and setting program goals & measurement criteria. The ideal candidate has a successful history in B2B marketing, with experience in campaign strategy, brand building, lead generation, nurturing and analytics. A strong digital‑marketing focus is essential. Responsibilities Build and execute rolling annual and quarterly country/region segment marketing plans and campaigns within the Corporate Framework (reputation, demand creation, sales enablement and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets. Interlock with North Asia and ANZ segment leaders to ensure agreement on priorities and adjust as required by changing market conditions and emerging opportunities. Develop and execute measurable country/region demand‑creation programs that drive leads and revenue through direct and indirect sales teams. Collaborate with global, regional and central resources in the strategic development of segment campaigns, PR, social media, HID product literature, event displays, product positioning, messaging and web marketing programs worldwide to execute in APAC countries. Work with web resources to ensure inbound traffic can be converted into known leads through a best‑in‑class web experience. Identify enablement gaps through ongoing analysis and business review sessions with key stakeholders; account for creating, upholding and improving the readiness & marketing enablement process. Localize/customize content for new product introductions and deliverables based on developed positioning and messaging. Qualifications Education: BA/BS degree in marketing communications or a related field. Minimum 7 years of experience in B2B marketing communications, demand generation or integrated marketing in APAC; background in security/IT or equivalent industry is a plus. Proficient in CRM (Marketing Automation – Marketo), web content management, analytics and business intelligence tools. Solid experience managing digital/social media programs in APAC (e.g., WeChat, Weibo, Naver, content syndication via digital partners). Proven record of supporting sales to meet or exceed pipeline and revenue targets. Excellent communicator with the ability to convey complex ideas and data across written, presentation and spoken formats. Strong listening, information gathering, and empathy skills to define deliverable needs and outcomes. Campaign‑focused, responsive, creative, strategic, proactive and hands‑on with the ability to work with all levels of management in a fast‑paced environment. Experience creating and implementing successful demand‑creation, lead nurturing and pipeline acceleration programs. Team player with cross‑functional project leadership skills. Demonstrated skills in positioning and differentiating products and services. Highly motivated individual who thrives in a fast‑paced team environment and adapts readily to changing market and organizational requirements. History of budget management. Ability to travel as required. Language Skills Effective verbal and written communication in English. Effective verbal communication and excellent Chinese writing skill (Mandarin, Mainland Chinese). Ability to read and interpret technical journals, specifications and international standards. Computer Skills Proficient in MS Office applications such as Word, Excel, PowerPoint. Familiar with Windows operating systems. Customer Expectations Understand end‑user needs and communicate in an effective, relevant manner. Ensure campaigns and messaging accurately address customer needs. Articulate how HID addresses customer business needs and adds value through solutions. Work Requirements Compliance with all relevant HID Global policies and procedures related to Quality, Security, Safety, Business Continuity and Environment systems. Travel and fieldwork, including international travel; employee must possess or be able to acquire a valid passport. Must be legally eligible to work in Hong Kong. What we can offer you Competitive salary and rewards package. Competitive benefits and annual leave offering work‑life balance. Vibrant welcoming & inclusive culture. Extensive career development opportunities and resources. Part of a global organization pioneering hardware, software and services that enable confident navigation of the physical and digital worlds. Why apply Empowerment: Work as part of a global team in a flexible environment. Innovation: Embrace challenges and drive change. Integrity: Results‑oriented, reliable, straightforward, and valued for authenticity. Equal Employment Opportunity Statement HID is committed to building a diverse, equitable and inclusive workforce. As an equal‑opportunity employer we welcome applicants from all backgrounds, experiences and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or any other legally protected characteristic. If you have a disability and require assistance or accommodation to participate in the application process, please contact us. Additional Information We make it easier for people to get where they want to go HID technology is behind billions of interactions in more than 100 countries. On an average day think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. When you join the HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. #J-18808-Ljbffr