Assistant Marketing Manager

2 days ago

Hong Kong Island, Hong Kong SAR China Botanic Pretti5 Full time

Pretti5 is a TCM‑infused, clean & adaptogenic solution for stressed and sensitive skin. The brand was officially launched in Hong Kong and we are expanding We are currently seeking Assistant Marketing Manager to join our team. The ideal candidate will be responsible for creating and executing our marketing strategy, as well as taking care of the operation of the business. You’ll brainstorm ideas to meet sales and marketing objectives, help execute plans and report on campaign results. Key Responsibilities The Assistant Marketing Manager supports the marketing team in developing and executing strategies to drive brand growth, enhance visibility, and boost sales. 1) Market Strategy and Analysis Market Analysis : Analyze industry trends, competitive landscape, and market dynamics to inform and refine marketing strategies. Data Analysis : Evaluate marketing data and performance metrics to optimize tactics; prepare detailed reports on brand and sales performance. 2) Campaign Development and Execution Campaign Implementation : Collaborate with the Marketing Manager to implement public relations (PR) and marketing campaigns that strengthen brand image, raise consumer awareness, and align with corporate goals to drive sales. Lead Generation and Promotion : Generate lead‑generation and promotion ideas including brand collaborations, influencer outreach, and online‑to‑offline (O2O) campaigns for product launches and promotions, to achieve sales targets and support business growth objectives. Performance Marketing : Manage paid advertising campaigns on platforms such as Meta, Google, and TikTok to support performance‑driven initiatives. SEO & SEM Implementation : Execute search engine optimization (SEO) and search engine marketing (SEM) strategies to boost online visibility and improve search rankings. Non‑Paid Marketing Management : Oversee non‑paid initiatives, including customer relationship management (CRM), eDM, SMS, and WhatsApp campaigns. 3) Operations and Support Trade and Relationship Management : Build trade partner relationships; manage orders, invoicing, and inventory processes. Event and Merchandising Support : Coordinate event setups, visual merchandising, PR seeding, and influencer activities for sales and PR events. Content and Customer Support : Contribute to copywriting for marketing materials; provide timely, professional customer service and query responses. Ad‑Hoc Projects : Support and manage any ad‑hoc projects assigned by the marketing team. Requirements Bachelor’s degree in marketing required; 3+ years’ experience in marketing, journalism, PR. Beauty or cosmetic experience preferred. Strong verbal, written, and organizational skill. Proficient in MS Office applications: Excel, PowerPoint, Word, Photoshop a plus. Proven track record of executing digital communication strategies and tracking ROI analysis and A/B Testing. Knowledge in Shopify/Shopify+, Google Ads, Google Analytics, SEM & SEO concepts is a huge plus. Passion for all things digital, appetite to learn new skills and keep up with digital trends. Positive attitude and demonstrates a high level of accountability and collaboration. Desire to work in an entrepreneurial, fast‑paced environment while being adaptable to change. Willingness to work with a small team and take on new challenges as they arise. Type Full‑Time How to Apply Please submit your resume and portfolio to #J-18808-Ljbffr

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