Assistant Brand Manager Marketing

4 days ago

Hong Kong Island, Hong Kong SAR China Obita Full time

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Obita We are looking for a Assistant Brand Manager Marketing to develop and execute our brand strategy, strengthen Obita’s market positioning, and drive brand growth across Hong Kong and international markets. You will work closely with the Marketing Director and business leaders to build and scale the Obita brand from the ground up. Responsibilities Brand Strategy & Positioning Develop and execute brand strategy, messaging, tone and brand identity Build consistent and differentiated brand positioning in fintech and cross-border payments industry Translate business goals into brand and content strategies Brand Development & Content Develop brand assets including messaging frameworks, content playbooks and brand guidelines Manage brand marketing content (web, press releases, presentations, visuals, social media, product narratives) Create storytelling for corporate, product, and B2B customer audience Marketing Communications Collaborate with the Marketing Director to plan brand campaigns, PR stories and media angles Support digital channels, social media presence, community growth, and brand communication Build and manage content calendar, market insights and brand analytics Brand Execution & Growth Work with design, product, and growth teams to deliver brand materials Support marketing materials for events, launches, partnerships and corporate communications Ensure brand consistency across all touchpoints (HK and international markets) Requirements 3–5 years of experience in branding, marketing or communications Background in fintech, financial services, payments, Web3, digital assets or banking is strongly preferred Fluent in Mandarin and English (verbal & written) Experience in B2B branding or enterprise product branding is an advantage Strong sense of ownership, creativity and brand-building capability Excellent written communication, storytelling and brand narrative skills Self-driven, detail-oriented, and able to thrive in a fast-paced startup environment Why Join Us Join an early-stage fintech company in rapid expansion mode Take ownership of brand strategy and growth from day one Work closely with senior leadership & global marketing team Entrepreneurial environment with high autonomy and growth potential Referrals increase your chances of interviewing at Obita by 2x Get notified about new Assistant Brand Manager Marketing jobs in Hong Kong SAR . Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Software Development and Financial Services #J-18808-Ljbffr

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