Brand Manager/ Assistant Brand Manager

1 day ago


hong kong, Hong Kong SAR China Vita Green Full time

Vita Green Central & Western District, Hong Kong SAR Brand Manager / Assistant Brand Manager Ready to Shape the Future of Health and Wellness? At Vita Green, we are all about creating a healthier, happier world, and we want you to be part of it About Vita Green Group Standing at the forefront of the health and wellness supplements industry, we are headquartered in Hong Kong with multiple regional offices worldwide. Our diverse portfolio includes established brands such as Dr. Choice and Naturo Vita, continually expanding to pave the way for a healthier future. Position Overview Are you a brand visionary with a passion for building iconic health and wellness brands? We’re looking for a Brand Manager / Assistant Brand Manager to become the heartbeat of our brand—someone who doesn’t just manage but truly owns and shapes its destiny. Responsibilities Own and lead strategic marketing plans and initiatives to drive brand growth. Manage and develop the brand portfolio, launching new products that align with health and wellness trends. Build consumer demand through deep market, channel, and consumer insights. Plan an annual calendar of events and initiatives to create an impactful brand plan. Work closely with R&D, Sales, Digital Marketing, and Marketing Affairs teams to develop and execute customer‑centric initiatives. Develop pricing and sizing strategies and create promotion plans aligned with brand objectives. Define and drive tailored communication plans for different sales channels. Maximize lead acquisition and consumer retention to drive sales growth. Strengthen consumer relationships through targeted engagement initiatives. Analyze market and business data to monitor trends, track competitor performance, and identify growth opportunities. Provide data‑driven recommendations to cross‑functional teams. Qualifications Bachelor’s degree in Marketing, Business Management, or a related field. Minimum 8 years of full‑function marketing management experience, including strategic planning and execution (less experienced candidates will be considered as Assistant Brand Manager). Preferred experience in FMCG, retail or health supplement categories; category management or consumer marketing experience is a plus. Strategic thinker with strong vision, planning skills and a consumer‑focused mindset. Ability to set priorities, drive results and collaborate across organizations. Strong business and financial analysis skills and deep understanding of consumer and shopper insights. Proven brand management capabilities. Benefits Be part of a forward‑thinking company dedicated to health and wellness. Engage in pioneering projects that push the boundaries of innovation. Opportunities for professional growth and development. Flexible working schedule that promotes work‑life harmony. Causal wear every day Collaborate with a talented and diverse team. Exclusive employee discounts on our products and much more. Equal Employment Opportunity Vita Green Health Products Co., Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us in our mission to make a positive impact on wellness around the world Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing Industries Retail #J-18808-Ljbffr


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