Assistant Marketing Manager

5 days ago


Tung Chung, Hong Kong SAR China Heinemann Hong Kong Limited Full time

As a member of our family‑owned business, you will work to strengthen Heinemann Asia Pacific’s position in the market and establish Heinemann as a Great Place to Work by pro‑actively partnering with our Business Leaders and developing our Team Members’ competence and capabilities. Responsibilities Achieve Marketing KPI, including but not limited to Brand Sales, product/ channel sales contribution, managed marketing cost within the planned budget Be the business partner to support business growth and development in Hong Kong & Macau throughdiverse marketinginitiatives or promotion campaigns according to the latest industry trends and market best practices Implementation of the end‑to‑end 360 degree marketing campaigns including but not limited to high profile promotions (HPP), over‑the‑counter (OTC) promotions, grow the customer base, footfall, sales & profit Work closely with regional marketing team to help plan & ensure smooth and timely execution of all marketing campaigns. Develop and maintain strategic alliances with local external business partners (e.g. landlord, production agency etc.) to facilitate the execution of marketing & business needs cost effectively Monitor market trends (industry & competitors), stay up‑to‑date on the retail strategies, analyzecampaign performance and customer insights to optimize strategies and identify opportunities forbusiness growth and innovation. Manage the in‑store VM display and ensure the visual merchandising guideline are followed through Lead, engage and coach the team to achieve marketing KPIs Qualifications Bachelor degree or above in Marketing or Communications with minimum5 years' solid experience in FMCG/ retail industry A strategic thinker with strong numerical and analytical skills Innovative and creative, result‑driven person with strong ownership and able to work independently as well as leading the team Excellent communication, interpersonal, and presentation skills in English, Cantonese and Mandarin Proficient with MS Officeapplications All information collected will be kept strictly confidential and for recruitment purpose only. Heinemann Asia Pacific is the regional headquarters of Gebr. Heinemann, one of the world’s foremost duty‑free and travel retail operators since 1879. Sweet Dreams by Heinemann is now open at Hong Kong International Airport. #J-18808-Ljbffr



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