Manager, Sponsorship

1 day ago


Hong Kong Island, Hong Kong SAR China KuCoin Exchange Full time

Direct message the job poster from KuCoin Exchange We are seeking a results-driven Sponsorship & Partnership Manager to lead the planning, negotiation, and execution of high-impact sponsorships and strategic partnerships. This role is pivotal in strengthening our brand presence globally, expanding market influence, and building trusted long-term relationships with partners. Key Responsibilities Develop and implement sponsorship and partnership strategies aligned with the company’s global marketing and business objectives. Identify high-value opportunities across various industries and cultural verticals to drive brand growth and visibility. Partnership Development & Negotiation Lead end-to-end negotiation and deal structuring with potential partners. Design partnership models, including media exposure, co-branding, digital activations, and experiential initiatives. Ensure deliverables and partnership rights are maximized and aligned with brand priorities. Project Execution & Management Oversee planning, execution, and reporting of sponsorship and partnership initiatives. Manage timelines, budgets, and stakeholder expectations to ensure successful delivery. Cross-Functional Collaboration Partner with Marketing, Branding, PR & Communications, Legal, Compliance, and Operations teams to ensure smooth project implementation. Support regional teams in local activation to align with cultural and regulatory contexts. Performance Measurement & Optimization Define and track sponsorship KPIs (brand exposure, media value, share of voice, user acquisition, CAC, ROI). Provide data-driven insights and recommendations for continuous improvement. Industry & Competitor Insights Continuously monitor trends in the global crypto, fintech, sports, esports, and entertainment partnership ecosystems. Analyze competitor sponsorship and partnership strategies to identify differentiation opportunities. Share actionable insights to support decision-making and long-term brand positioning. Qualifications Bachelor’s degree or above in Marketing, Communications, Business, or related field. 5+ years of experience in sponsorships, partnerships, or brand marketing, preferably in sports, esports, entertainment, fintech, or crypto. Strong track record in negotiating and managing large-scale sponsorships or brand partnerships. Data-driven mindset with proven ability to define, track, and optimize KPIs and ROI. Excellent communication, presentation, and stakeholder management skills across diverse cultures. Passion for blockchain, crypto, and emerging technology industries. Referrals increase your chances of interviewing at KuCoin Exchange by 2x Seniority level Director Employment type Full-time Job function Public Relations #J-18808-Ljbffr


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