Marketing Specialist

7 days ago


WorkFromHome, Hong Kong SAR China Outsized Full time

**This is a 4-6 month contract role with remote working arrangement. Applicants must have at least 15 years of experience in marketing procurement, commercial production, or senior A&P-related roles with deep understanding of APAC agency markets, especially in beauty, luxury, FMCG, or retail.** Our client is a tier 1 management consulting firm seeking a highly experienced Advertising & Promotion (A&P) Cost Optimization Expert to support a major APAC-wide cost transformation programme. This role will identify, size, and implement savings opportunities across creative production, digital content, POS materials, events, and trade marketing – spanning both discovery and execution phases. The expert must bring deep knowledge of agency ecosystems and cost structures across Japan, Korea, Hong Kong, and Taiwan to support a rigorous, data‑driven optimization effort. Key Responsibilities Cost Diagnostics & Opportunity Sizing Analyse existing A&P spend across creative, digital, POS, PR/events, and trade marketing. Identify inflated rates, duplication of work, overproduction, and uncontrolled scope creep. Review rate cards across markets (JP/KR/HK/TW) and benchmark vs. industry norms. Cost Take-Out & Optimization Recommend cost levers across rate optimization, demand management, and process improvement. Evaluate asset utilisation, agency throughput, project-to-retainer ratios, and usage rights structures. Redesign briefing, approval, and production workflows to eliminate rework and inefficiencies. Agency & Supplier Strategy Assess current agency roster and recommend consolidation, tiering, or renegotiation strategies. Guide the client on right‑sized scopes of work and governance practices. Implementation Support Participate in supplier workshops, negotiations, and alignment sessions as needed. Help define savings plans for implementation and track benefit realization. Ideal Profile 15–25 years in marketing procurement, commercial production, or senior A&P-related roles. Deep understanding of APAC agency markets, especially in beauty, luxury, FMCG, or retail. Strong cost‑take‑out capability: Rate card evaluation Creative workflow redesign Familiar with industry benchmarks for: Strong analytical skills and a pragmatic approach to identifying “money leaks.” Fluent in English; Japanese or Korean a plus. Based in Japan, Korea, HK, or Taiwan preferred; APAC remote acceptable. Seniority level Not Applicable Employment type Contract Job function Strategy/Planning, Marketing, and Advertising Industries Retail Health and Personal Care Products, Retail Luxury Goods and Jewelry, and Retail #J-18808-Ljbffr



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