Digital Marketing Specialist

2 days ago


WorkFromHome, Hong Kong SAR China Maverick Concept Limited Full time

Lead creator partnerships and social growth for Maverick & Co. in the UK, with hands‑on exposure to our wider English‑speaking markets. You’ll own influencer programmes across Instagram, YouTube and TikTok, manage day‑to‑day social, produce SEO‑friendly content, and support launches—driving awareness, engagement, and sales while maintaining a premium brand voice. Key Responsibilities Influencer marketing (end‑to‑end): source and vet creators, negotiate terms, develop briefs, manage deliverables, and track performance across Instagram, YouTube, TikTok and emerging channels. Creator‑led revenue: implement affiliate links/codes, usage rights/whitelisting, and licensing; extend winning creator assets into paid media where relevant. Social channel management: run Instagram, TikTok and Facebook—own the content calendar, compile/brief assets, schedule posts, and oversee community management. SEO & content: plan and create blog content to support retention, acquisition and search; ensure on‑brand copy and localisation for English‑speaking audiences. Launch support: build seeding lists, coordinate sampling, secure day‑one content, and partner with performance/creative on launch assets and landing pages. Marketing cadence: execute a UK‑led calendar (gifting, business travel, back‑to‑work, seasonal) and coordinate timings with other English‑speaking markets. Cross‑functional collaboration: work with Performance, Creative, E‑commerce, CX and Ops to ensure cohesive storytelling and smooth execution. Measure & optimise: deliver weekly insights on creator ROI, social growth, content performance and SEO; test hooks, formats and offers to improve outcomes. Skills & Experience 2–4+ years in influencer/creator marketing and social within DTC/ecommerce (fashion/accessories a plus). Proven creator sourcing, negotiation and relationship management. Hands‑on with social scheduling, UGC workflows and community moderation. Data‑literate: confident with UTMs, Google Analytics, platform analytics and affiliate dashboards; working SEO knowledge. AI literacy & automation: embraces AI tools (e.g., ChatGPT for ideation, briefs, tags, and first‑draft copy), understands prompt hygiene and review standards, and can design simple automations with tools like n8n. Clear, on‑brand copywriting with meticulous attention to detail; comfortable operating to commercial goals in a fast‑paced environment. Unlock job insights Salary match Number of applicants Skills match Your application will include the following questions: Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? How many years' experience do you have as a digital marketing specialist? #J-18808-Ljbffr



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