Mindshare Spain SA | Senior Associate

6 days ago

hong kong, Hong Kong SAR China Mindshare Spain SA Full time

Overview of job
L’Atelier is an agency of GroupM, the world’s largest media investment company and a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Associate to join us. In this role, you will be responsible for day-to-day activities on campaign management. She/he is overall in charge of full-media planning and executing.

Reporting of the role
This role reports to Supervisor.

3 best things about the job:

  • At L’Atelier we stand for Original Thinking – we were the first global media agency; we took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. We have challenger in our DNA.
  • Client: In this role, you will be working on one of the most exciting categories of industry.
  • Integration: This is a hybrid online and offline role, plus working on social.

Measures of success –

In three months:

  • Become familiar with all relevant media and finance systems, and the team processes.
  • Provide support to the team as well as build knowledge of the media landscape.
  • Start to build relationships with the key decision makers within the client and agency organizations.
  • Start to build an understanding of the Original Thinking Framework and how it is applied to the team’s processes and output.
  • Experience in practice of the Mindshare media tools.
  • Master client reporting and tracking of booked media.

In 12 months:

  • Confidence and precision in updating media schedules.
  • An understanding of how to construct a media campaign.
  • Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.

Responsibilities of the role:

  • Digital planning (independent work with media vendor and client for the digital planning).
  • Handle the SEM and paid social advertising (with good knowledge for AdWords and Facebook Power Editor system).
  • Handle the trafficking on DoubleClick.
  • Full understanding of campaign tracking and reporting, able to execute independently in an accurate way.
  • Data analysis for e-com client.
  • Work with social content team to create social content and ideas.
  • Monitor that planned objectives are achieved.
  • Ensure all agreed reports are supplied to clients on time.

What you will need:

  • Willingness to learn, adapt, and perform.
  • Minimum 2 years of media planning (digital) experience; more experience (3 years) would be considered as senior associate.
  • Detail-oriented with a good degree of technical understanding.
  • Must be organized and efficient while working on multiple tasks.
  • Confident, contributing, and not afraid of challenges.

About GroupM
GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support, and tools to innovate and grow.

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional, and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging, and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.

#J-18808-Ljbffr

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