Marketing Manager, Wealth Management

3 days ago


hong kong, Hong Kong SAR China ZA Full time

We're seeking an exceptional Growth/Marketing manager to develop and execute growth strategies for wealth management.

Responsibilities

  • Expand our investment services user base and increase trader activity.
  • Lead the marketing creatives and ideation. Develop creative briefs and direction to meet objectives for all advertising and public-facing communications.
  • Manage & coordinate complex marketing campaigns with multiple involved internal and external stakeholders and dependencies and distribution through multiple channels.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly.

Qualifications

  • Experience: 6+ years of experience, proven track record of successfully designing and executing demand generation strategies, preferably in the fintech or wealth management industry.
  • Language: Excellent written and verbal communication in English, Cantonese, good command of Mandarin is a plus.
  • Exceptional Writing Skills: Outstanding ability in writing clear, persuasive copy and communicating complex ideas effectively, with a keen eye for detail and narrative coherence.
  • Collaboration and Communication: Ability to collaborate effectively with cross-functional teams, including business development, partnerships, and creative teams, while demonstrating excellent communication and presentation skills.
  • Analytical Skills: Proficiency in data analysis and reporting, with the ability to interpret metrics, derive actionable insights, and optimize campaigns accordingly.
  • Tech Savviness: Familiarity with marketing automation tools, CRM systems, and analytics platforms to streamline marketing processes and measure campaign performance.
  • Results-Oriented: Results-driven mindset with a focus on achieving measurable outcomes, such as lead generation, conversion rates, and ROI.
  • Strategic Thinking: Strong strategic mindset to develop and execute effective demand generation strategies aligned with business objectives and target audience segmentation.
  • Adaptability and Creativity: Ability to identify new opportunities and trends, adapt to evolving market trends, think creatively, and experiment with innovative marketing tactics to drive impactful campaigns.
  • Continuous Learning: Demonstrated commitment to staying updated on the latest marketing trends, tools, and best practices through self-learning and professional development activities.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing

Industries : Banking

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