Regional Operation Director

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China KuCoin Exchange Full time
Regional Operation Director (Senior Expert)

1 day ago Be among the first 25 applicants

Complete regional growth business system: in-depth understanding of growth projects including KOL, digital advertising marketing, referral, etc.

Regional activity planning and execution: support market activities in multiple key regions (Europe, Australia, Turkey, Middle East, etc.), including but not limited to new user incentives, trading competitions, cashback promotions and holiday activities.

Activity localization support: communicate with regional managers, deeply understand the market needs of each region, and design activity content, promotional materials and participation rules that meet local culture and user preferences.

User growth: increase user growth rate and activity rate through innovative activity design and efficient promotion strategies.

User operation and data processing:

User stratification operation: based on data insights, classify users (new users, active users, lost users, etc.), and formulate differentiated operation strategies to improve user retention rate and repurchase rate.

Cross-departmental collaboration and resource integration:

Internal resource coordination: collaborate with product, market, brand, data and regional teams to ensure efficient use of resources and promote the smooth execution of activities.

Regional support: Provide content, resources and tool support to regional marketing teams to ensure that the regional team's operations are consistent with the headquarters' strategy.

Multi-department communication: Work with marketing, design and technical teams to ensure seamless integration of event pages, rules and reward distribution.

Job requirements:

Experience and skills:

More than 3 years of experience in user operations/event operations, and those with experience in supporting multiple regional or national markets are preferred.

Experience in planning and executing large-scale marketing activities, and good at designing and implementing regional marketing activities from 0 to 1.

Familiar with the cryptocurrency/blockchain industry, understand market dynamics, user preferences and industry trends.

Strong project management capabilities, able to promote project execution in multiple regions in a fast-paced environment.

Fluent in Chinese and English, able to support multi-regional and multi-cultural communication and collaboration.

Communication and collaboration: Able to communicate and collaborate efficiently with colleagues across regions and departments to promote efficient implementation of activities.

Flexibility: Ability to quickly adjust and respond to market changes, user feedback and data fluctuations.

Innovation ability: Ability to design creative user activities to enhance user participation and loyalty.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • General Business
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