Smile | Content Marketing Manager

1 week ago


hong kong, Hong Kong SAR China Smile Full time

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

KEY RESPONSIBILITIES

  • Develop & execute a comprehensive content marketing strategy aligned with company objectives & member personas to drive engagement across each stage of the member funnel. brand awareness, lead generation, member engagement & retention.
  • Utilise AI-driven insights to identify content opportunities and optimise content performance and audience targeting.
  • Produce high-quality and engaging content across various platforms (website, social media, email etc.) that educates, informs, and inspires our audience.
  • Update and refresh existing content to ensure relevance and maximise SEO impact.
  • Develop content tailored to each stage of the member journey, from awareness to conversion, retention, and re-join.
  • Implement personalised content strategies using AI tools to enhance member engagement and conversion rates.
  • Monitor campaign performance, analyse results, and iterate strategies based on data-driven insights.
  • Leverage AI-powered analytics to refine content delivery and distribution strategies.

KEY PERFORMANCE INDICATORS

  • Cost per new piece of content
  • Content engagement
  • Expanding into new mediums (infographics, video)

Ideal Profile

REQUIREMENTS

This FULL-TIME ROLE will only suit someone who also meets the following requirements:

  • Has a passion for excelling in all they do, and this is evidenced in references provided in your application
  • Has extensive experience and evidence of achieving exceptional results in Brand Content Management
  • Can be analytical, strategic, and creative when the role requires it
  • Has perfect spoken & written English
  • Has the highest integrity

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you

What's on Offer?

  • 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
  • Full-Time Position: Secure a stable and consistent work schedule.
  • Similar Time Zone: Work seamlessly with a team in a compatible time zone.
  • Established Company: Join a nearly 20-year-old successful & growing organisation.
  • National Presence: Be part of a national Australian company.
  • Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
  • Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
  • Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
  • Creative Freedom: You will be supported to explore new ideas, formats, and approaches, making your work enjoyable and innovative.
  • Content Variety: Enjoy creating various content types, including blogs, e-books, infographics, videos, podcasts, and social media posts, keep your work dynamic and engaging.
  • Robust Editorial Calendar: Implement an organised editorial calendar and consistent content production that helps you align your efforts with key business milestones and seasonal trends.
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