Senior Marketing Executive

2 weeks ago

Hong Kong Island, Hong Kong SAR China FRED Jewelry Full time

Join to apply for the Senior Marketing Executive - Fred role at FRED Jewelry Visual Merchandising Execute and monitor VM plans across APAC markets, optimizing product display and visual branding. Liaise with HQ, internal teams, and boutiques to localize VM guidelines. Manage seasonal and occasional boutique decorations. Oversee VM and product display for local events to enhance brand equity. Maintain display tool inventory and manage local VM production vendors. Monitor and manage the annual VM budget. Gift Development Coordinate HQ-developed branded gifts, including ordering, inventory, and usage tracking. Support regional gift development for local festivals, from creative brief to logistics. Ensure accurate and timely reporting for gift development and festival campaigns. Communications Monitor external agencies, assist in PR and brand activities, organize PR materials, and coordinate reports. Support local events and activations with logistics and on-site coordination. Organize and coordinate advertising materials with HQ and media agencies, adapting global materials for local markets, and coordinate media reports. Coordinate with external parties to maximize brand exposure and manage brand materials for landlords and partners. General Support (APAC) Track marketing expenses against planned budgets. Coordinate internal and external parties to facilitate project execution. Provide secretarial support, including payment processing, report consolidation, logistics, and vendor management. Job Responsibilities Bachelor's degree or above. Good command of Cantonese, Mandarin, and English. Minimum 5 years of related experience. Regional exposure is an advantage. Proficient in MS Office. Familiarity with Adobe Creative Suite is a plus. Good command in both written and spoken English and Mandarin. Multi-tasking, capable of handling several tasks simultaneously. Responsible, detail-minded, flexible, and able to work under pressure. Service-oriented, with strong communication and interpersonal skills. #J-18808-Ljbffr

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