Senior Marketing Executive

4 days ago

Hong Kong Island, Hong Kong SAR China HKT Full time

Senior Executive, Marketing in Digital Ventures - Partnership As a Senior Executive, Marketing in Digital Ventures - Partnership, you will report to and work closely with the Assistant Vice President, Partnership of Digital Ventures on an array of growing marketing strategy and objectives. Typical Day Support the implementation of business acquisition strategies and define KPIs; achieve team goals by establishing analytics, reviewing insights for results, reporting on and calculating success (e.g., ROI, CVR, etc.), and making recommendations for improvement. Understand customer base (demographics, digital habits, interests) and formulate all-rounded content strategies. Support the team in approaching potential customers and building deep partnerships to ensure synergy on awareness & promotion effects. Perform full cycles of business partnership from creating partnership presentations, commercial terms negotiation, agreements preparation, performance to pitch potential collaboration. Keep abreast of the market trends and competitors’ movements and make appropriate recommendations and reports. Formulate and execute Go-To-Market plans and programs through digital and diverse channels to increase awareness, improve customer experience and brand preference. Work closely with external and internal cross functional teams to execute partnership initiatives that’s aligned with the company’s goals and values. Perform ad-hoc duties as assigned by management. To Succeed in This Role Degree in Marketing, Business Administration, E-Commerce, Omni-Channel Retailing or related discipline. Minimum 3 years of digital marketing experience gained from e-commerce, retail or financial services industry. Mature, independent, good team player, able to work under pressure. Creative, AI & digital savvy with excellent communication and interpersonal skill and command of both written and spoken English and Chinese. Your Application Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? PCCW Group is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses. The Company holds a majority stake in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator of fixed‑line, broadband, mobile communication and media entertainment services. HKT delivers end‑to‑end integrated business transformation solutions and has built a digital ecosystem integrating its loyalty programme, e‑commerce, travel, insurance, big data analytics, fintech and healthtech services to deepen its relationship with customers. #J-18808-Ljbffr

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