(Senior) Business Development Manager
4 months ago
Employment Type: Full time
Departments: BOC Credit Card (International) Ltd
Job Functions: Bank Operations, Business Development, Strategic Planning, Customer Services, Quality Assurance
Responsibilities:
- Responsible for the KPIs on: Credit Card Interest Income, Card Installment sales volume, Interest Bearing AR balance and overall Credit Card AR balance;
- Develop and drive product strategies, promotion offers, product pricing, new initiatives for card lending products in order to meet company targets;
- Manage and continue to enhance various sales channels including inbound sales team, outbound sales team, and digital channels;
- Drive digital initiatives, including system enhancements, design eChannel specific incentive programs in order to increase the contribution of digital channels to overall business;
- Monitor channel performance, marketing program effectiveness and keep abreast of market trends;
- Conduct portfolio analysis and utilize big data in formulating customer segmentations to facilitate precise customer targeting;
- Liaise with various departments to optimize business growth.
Requirements:
- Degree holder or above;
- More than 3 years’ experience in Banking / Finance is preferred (ideally in loan on card / unsecured lending);
- Good command of both written and spoken English and Chinese;
- Good at using English / Chinese Word Processing tools;
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