Assistant Marketing Manager

3 months ago


hong kong, Hong Kong SAR China Classy Wheeler Limited Full time

Client Description

Leading telecom carrier and IT solutions company

Job Description

Assistant Marketing Manager (Fixed-line) (SME Requisition and Retention)

Responsibilities:

  • Assist to develop marketing strategies of fixed line and broadband services to achieve performance targets and leading positioning.
  • Design appropriate GTM approaches, targeting, best-in-class marketing programs and offers to drive the acquisition performance.
  • Drive internal departments and/or external parties to develop customer-oriented marketing program logistics, including program documentation, system setting, sales training, customer communication.
  • Perform target setting benchmarking, program result tracking and performance analysis.
  • Conduct regular performance review with sales channels, fine-tune sales approach and marketing programs for hit rate improvement.
  • Collect customer feedback and continuously improve customer communications.

Additional Responsibilities:

  • Launch quarterly marketing programs/campaigns for new acquisition, win back and upgrade of ICT solutions.
  • Prepare monthly in-depth analysis of existing customer spending & line base, market trends and able to draw insight and suggest timely improvement plans and actions.
  • Contract management & retention: conduct analysis of existing line base revenue by segment and devise customer management approach for retention and upsell with relevant solutions.
  • Able to liaise with sales on day-to-day cross products offering & pricing and conduct sales briefings for services & program updates.
  • Explore possible solution partners to devise solution package and be responsible for vendor management.
  • Be responsible and accountable for team’s incremental revenue target.
  • Work closely with marcom colleagues on awareness & communication campaigns e.g. seminars, events, collateral production, website content maintenance, etc.
Senior Marketing Executive (Fixed-line/Broadband)

Responsibilities:

  • The jobholder will be accountable for marketing of fixed line & broadband services to commercial customers. The major responsibilities include:
  • Assist in preparing marketing plans and strategies for the launch of new solutions & services.
  • Conduct market analysis on industry-specific applications, business needs, gather market intelligence and analyze internal/external data through research.
  • Execute marketing programs and campaigns, work closely with internal product teams, channels and external solution partners; collect customer feedback and refine programs as needed.
  • Compile business/program performance tracking reports, competitive analysis timely for management review.

Additional Responsibilities:

  • Perform data extraction and lead generation.
  • Track and analyze marketing campaigns.
  • Coordinate and monitor the maintenance, integrity, and security of databases.
  • Conduct user acceptance test and communicate requirements to IT department.

Job Requirements

Assistant Marketing Manager (Fixed-line) (SME Requisition and Retention)

Requirements:

  • Bachelor degree in Marketing or related disciplines.
  • At least 5 years’ relevant B2B marketing experience, preferable in telecommunications or IT industry.
  • Strong project management skills, attentive to details and able to meet tight deadlines.
  • Creative, positive-thinking, good business sense with analytical abilities and presentation skills.
  • Proficient in MS office applications (MS Word, Excel, PowerPoint).
  • Good command of written and spoken English and Cantonese.
  • Candidate with more experience will be considered as Marketing Manager.
Senior Marketing Executive (Fixed-line/Broadband)

Requirements:

  • Bachelor degree in Marketing, Business Administration or related discipline.
  • At least 2 years of marketing experience, preferable in telecommunications/ICT industry.
  • Possess excellent data analytical skills.
  • Creative, self-motivated, good communication skills and attentive to details.
  • Ability to work under pressure, manage multiple marketing programs with tight deadlines.
  • Proficient in MS office applications.
  • Good command of written and spoken English and Cantonese.
  • Candidate with more experience will be considered for a senior role.
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