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Senior Marketing Executive

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Computer And Technologies Holdings Limited Full time
Senior Marketing Executive (Ref: CC/GTM/SE)

Posted on 02/07/24 16:36

Full Time Hong Kong SAR

Responsibilities:

  • Perform copywriting, editing, handling advertorial content and create high-quality collaterals e.g. success story, brochure, social media platforms (LinkedIn, Twitter, WeChat, YouTube), web content, eDM, business presentations, etc. for multi-channel promotion.
  • Identify market trends, internal cross-teams, and external customers' needs to develop and optimize appealing and compelling content for lead generation.
  • Develop creative ideas, plans, and advice for digital marketing promotions and stay updated on the latest local digital marketing trends.
  • Optimize content for SEO to improve organic search rankings and visibility while managing and executing email marketing campaigns, including segmentation, A/B testing, performance analysis, and improvement.
  • Create engaging promotional content and messaging that aligns with the business needs and goals.
  • Manage events such as seminars, exhibitions, luncheons, webinars, and other branding events, liaising and coordinating with partners and internal units to drive new business opportunities.
  • Provide marketing administration and coordination for the department and marketing support services to other internal departments for delivering quality outcomes.

Requirements:

  • Bachelor or above, preferably in Communication, Journalism, Marketing or Public Relations majors.
  • 3-4 years of solid experience in content and/or digital marketing, with 1 year of experience in B2B or IT-related businesses being an advantage.
  • Good understanding of the innovation and technology industry with strong business acumen.
  • Solid experience in implementing end-to-end marketing events and managing website updates/revamps, email blasting, social media planning, SEO, SEM, Google Analytics, etc.
  • Hands-on experience with Adobe, WordPress, Canvas, video editing software is an advantage.
  • High proficiency in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook.
  • Excellent command of written and spoken English and Chinese.
  • Strong multitasking, self-motivated, creative, attention to detail, problem-solving, logical thinking, and analytical capabilities while being a good team player.
  • Candidate with less experience will be considered as Marketing Executive.

As a caring company, staff development is one of our top priorities. We offer attractive remuneration packages with a wide range of fringe benefits including medical & dental insurance, education allowance, performance bonus, and excellent career prospects to the right candidate. We also offer on-the-job training and specialized training programs to uplift the potential of our staff. Interested applicants please click 'Apply for this Job' to send your resume with expected salary to us. All personal data collected will be kept in strict confidence and will only be used for recruitment purposes.

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