Senior Marketing Executive

3 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Financial Times Full time
Senior Marketing Executive - FT Board Director Programme

Hong Kong

About us

The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Job Purpose

This role will develop and implement marketing campaigns to promote the Board Director Programme and its associated events and products in the APAC region.

This role requires someone with solid marketing experience to manage the organisation's brand and reputation through various marketing channels. They will be responsible for building the BDP brand, identifying key target audiences, developing a fuller understanding of both market and delegate needs, and creating inbound and outbound marketing strategies that use this insight and identify trends and opportunities to drive revenue growth and profitability, helping the business to grow.

Main Duties and Responsibilities

  1. Create and implement a fully developed, integrated and multi-channel marketing communications plan that includes data, digital and outbound and inbound marketing channels and techniques.
  2. Profiling markets and building customer insight to create customer personas which demonstrate a sophisticated understanding of our key audience segments.
  3. Growing our pipeline of high-value prospects across the region, using innovative means and technology to reach new markets and expand our reach.
  4. Developing and implementing marketing campaigns that drive pipeline development, training sales, event registrations and brand awareness.
  5. Identify and monitor competitor programmes market trends and customer feedback in order to provide advice on new product development, implement best practices and improve campaign effectiveness.
  6. Understanding our position and pricing within the market and ensuring we stay competitive.
  7. Defining a value proposition and messaging strategy, specific to key customer personas and consistently lead with benefit-led messaging that differentiates our product.
  8. Optimising marketing efforts through organic and paid search and social campaigns to develop and engage with key stakeholders and high-value audiences.
  9. Brokering alliances and partnerships with sponsors, speakers, key associations, media partners, and PR agencies, that help broaden our reach, raise market awareness of the BDP in key markets in Asia and drive sales.
  10. Create marketing collateral in various formats (digital, social, print etc) as required.
  11. Scheduling, copy-writing, and creating outbound eDMs for our product, resulting in lead generation and conversion.
  12. Planning and logistics for marketing and alumni related events both on and offline.
  13. Brokering alliances and partnerships with internal FT teams which create broader awareness of our products amongst subscribers, registered users, and other known FT user groups.
  14. Creating and maintaining a database of high-value prospects within a given sector and find ways to improve the data so our prospects become increasingly known and reachable to us.
  15. Monitoring performance via Google Analytics to identify and recommend performance improvement tactics. A robust and granular measurement and reporting process – ensuring every marketing investment and activity is measured and success is monitored constantly to dial up what is working and dial down what isn't.
  16. Working to ensure that each marketing campaign is delivered within budget and has full accountability for this element.
  17. Providing direction to a Marketing and Events Associate to support delivery.

Person Specification - Qualifications / Competencies / Skills / Experience

  1. Validated experience in a marketing role, ideally in professional services, media, events, training or education.
  2. Able to work independently as part of a collaborative team and take the initiative to push projects forward and solve problems.
  3. Project management skills, with ability to handle multiple projects simultaneously.
  4. Strong analytical skills.
  5. Proficient with Google and has relevant CMS, email marketing and e-survey skills.
  6. Confident dealing with internal and external stakeholders as a representative of the business.
  7. Excellent written and spoken English.
  8. Technology savvy. Able to quickly adopt and work with new technology solutions and pursue innovation.
  9. Experience marketing higher education courses.
  10. Strong business network in Hong Kong and the wider APAC region.
  11. Strong command of spoken and written Cantonese desirable but not essential.

What's in it for you? Our benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, well-being programme and opportunities to give back to the community.

We've embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

#J-18808-Ljbffr

  • Senior Business Development Executive

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China CSTS Integrated Marketing Limited Full time

    CSTS Integrated Marketing Limited is a dynamic and innovative company that specializes in crafting unique solutions for businesses. We are committed to helping our clients achieve their goals through strategic partnerships and innovative marketing strategies.We are currently seeking a Senior Business Development Executive to join our team. In this role, you...

  • Senior Marketing Executive

    3 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China UMP Healthcare 聯合醫務 Full time

    About the RoleWe are seeking an experienced Senior Marketing Officer to join our team at UMP Healthcare 聯合醫務. In this role, you will be responsible for formulating strategic marketing plans, managing social media campaigns, and creating engaging content.Key ResponsibilitiesMarketing Strategy: Develop and execute marketing strategies that align with...

  • Executive Marketing Director

    1 day ago

    Hong Kong, Central and Western District, Hong Kong SAR China JC Executive Search Full time

    We are seeking a top-tier marketing professional to join our global brand in Hong Kong. As an Executive Marketing Director, you will be responsible for developing and executing marketing strategies that drive growth and engagement.Key responsibilities include:Developing local media and buying strategies to effectively reach target audiencesWorking closely...

  • Executive Marketing Director

    7 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China JC Executive Search Full time

    Job DescriptionWe are seeking an experienced Senior Marketing professional to lead our marketing efforts and develop a comprehensive strategy that drives business growth.The ideal candidate will have a proven track record of success in creating and implementing effective marketing campaigns, managing teams, and building strong relationships with internal...

  • Senior Digital Marketing Executive

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China SHOPLINE Full time

    About the PositionWe are seeking a highly skilled Senior Digital Marketing Executive to join our team at SHOPLINE. In this role, you will be responsible for executing and optimizing digital marketing campaigns to drive business growth.Main ResponsibilitiesExecute and monitor campaign execution on media efficiencies.Perform competitive analyses and generate...

  • Senior Executive, Influencer Marketing

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China AnyMind Pte. Ltd. Full time

    We are seeking a Senior Influencer Marketing Executive to develop campaigns, manage KOL relationships, create content, analyze performance, and drive brand growth. What You'll Do Develop and execute strategic influencer marketing initiatives across Digital, PR, influencer, and social media channels to enhance brand awareness. Plan and implement media and...

  • Senior Executive, Influencer Marketing

    11 hours ago

    Hong Kong, Central and Western District, Hong Kong SAR China AnyMind Pte. Ltd. Full time

    We are seeking a Senior Influencer Marketing Executive to develop campaigns, manage KOL relationships, create content, analyze performance, and drive brand growth.What You'll DoDevelop and execute strategic influencer marketing initiatives across Digital, PR, influencer, and social media channels to enhance brand awareness.Plan and implement media and...

  • Senior research executive(MSU4)

    4 weeks ago

    Hong Kong, Central and Western District, Hong Kong SAR China Marketing Management Analytics, Inc. Full time

    The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the...

  • Senior Marketing Executive

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Sompo Full time

    Sompo is a leading general insurance company committed to shaping a future of health, wellbeing and financial protection. We are seeking a dynamic and results-driven Senior Marketing Officer to join our team.As a Senior Marketing Officer, you will be responsible for:Maintaining and developing intermediary channels with focus on local agents and...

  • Senior Marketing Executive

    7 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China DKSH Group Full time

    Job DescriptionWe are seeking a senior marketing executive to join our team in Hong Kong. The successful candidate will be responsible for developing and executing marketing strategies to achieve business objectives, managing administrative tasks, and building strong relationships with sales teams.About the RoleThis is an exciting opportunity for a motivated...

  • Executive Director of Capital Markets

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    Job DescriptionManage equity deals closely with IBD coverage bankers, corporate finance bankers, and institutional sales teams.Assist in the marketing and execution of ECM projects including IPOs, share placements, block trades, and other fundraising activities.Develop professional investor relationships and broaden investors network.Manage investment...

  • Senior Marketing Manager

    5 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China JC Executive Search Full time

    Our client is a world-renowned global brand with sizable operations in Hong Kong. They are seeking a top-notch marketing professional to join their expanding team. Responsibilities: Develop & update the marketing strategies - including local media & buying strategies and other marketing levers that are relevant to put the right pressure into these markets....

  • Research Executive-Innovation-Shanghai China

    4 weeks ago

    Hong Kong, Central and Western District, Hong Kong SAR China Marketing Management Analytics, Inc. Full time

    Research Executive - Innovation - Shanghai, ChinaLocation: ChinaJob DescriptionParticipate in the project briefing for clients with manager.Set up and execute projects independently.Be responsible for quality control - accuracy of data report.Be involved in reporting and proposal writing.Follow the guidance and tasks assigned from manager.About the TeamThe...

  • Warehouse Operations Executive

    1 week ago

    Hong Kong, Central and Western District, Hong Kong SAR China World Marketing Group Pte Ltd Full time

    Warehouse Operations Executive (Based in HK) We are looking for a detail-oriented and proactive Warehouse Operations Executive to support our logistics and operational functions in Hong Kong. This role is ideal for someone with a strong background in supply chain, logistics, or operations, who thrives in a fast-paced environment and enjoys problem-solving....

  • Digital Marketing Executive

    2 weeks ago

    Hong Kong, Central and Western District, Hong Kong SAR China Perfect Medical Group Full time

    Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.ResponsibilitiesDevelop creative ideas and content for brand promotions on social media platforms.Have a strong understanding of the various digital media channels (Social Media, SEM, Display, Programmatic).Plan and execute creative digital marketing campaigns and...

  • Senior Executive, Corporate Marketing

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China PressLogic Full time

    Direct message the job poster from PressLogicAre you passionate and specialized about Data-Driven Digital Marketing and Social Media? Are you always eager to express and implement your insights and ideas? If the above two questions can resonate with you, then we, PressLogic, a booming ad tech company based in Hong Kong aggregated over 13 million Facebook &...

  • Regional Marketing Director for Asia

    7 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Executive Access Full time

    As a key member of the Executive Access team, you will play a crucial role in driving regional marketing initiatives to support business growth and brand positioning in Asia. You will work closely with our regional distribution team to align marketing strategies with business objectives, ensuring seamless execution of marketing campaigns.Your primary...

  • Senior Regional Marketing

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

    Senior Regional Marketing & PR Executive 5 days ago Be among the first 25 applicants Direct message the job poster from Classy Wheeler Limited Our client, one of the world's most renowned high watches & jewelry brands, is looking for a Senior Regional Marketing & PR Executive to join their energetic team for Hong Kong, Macau & Singapore regions....

  • Marketing Strategy Executive

    4 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China HKT Enterprise Solutions Full time

    We are recruiting for a Marketing Strategy Executive to lead our mobile service offering and promote fixed-mobile solutions to corporate customers. As a key member of our team, you will be responsible for developing and executing go-to-market plans and marketing programs aimed at our target customer base.The Key Responsibilities Collaborate with sales,...

  • Sales and Marketing Executive

    6 days ago

    Hong Kong, Central and Western District, Hong Kong SAR China Wine Luxe Magazine Full time

    Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Wine Luxe Magazine. Responsibilities: Assist in business & marketing plan execution to maximize sales and profits; Maintain close relationships with existing customers and develop new customers; Explore new business opportunities in developing local & overseas...