Sotheby's | Marketing Director, Asia
1 day ago
THE ROLE
The Marketing Director, Asia, is a senior and highly visible role in Asia with a wide range of responsibilities. Under the direction of the Global Brand Director, s/he will implement a customer-centric strategy that adheres to global guidelines, while partnering closely with specialists in the Fine Arts and Luxury Divisions to win business. S/he will manage a talented group of professionals – the Marketing Managers who plan integrated sale campaigns that drive demand, the Creative Services team that brings the campaigns to life, and the Special Events team that stages extraordinary experiences for Sotheby’s highest-value clients and prospects. The Marketing Director will also be a close partner with his/her counterparts in Asia, and an important colleague for the heads of press, communications, partnerships, content, digital marketing, and proposals in Asia.
The ideal candidate is a highly trained marketing professional, fluent in brand management and passionate about the worlds of art and luxury. S/he must have strong managerial skills, ensuring that the team continuously strives for excellence and delivers ambitious, thoughtful, and effective campaigns. At the same time, s/he must have the taste and judgment to ensure brilliant execution. The Director must also be an excellent communicator, able to create a compelling presentation and deliver it with confidence and clarity.
RESPONSIBILITIES
- Create and present strategic marketing plans for all Asia sales series
- Develop and manage associated annual budgets
- Oversee execution of sale marketing for all auctions and selling exhibitions in Asia
- Manage three departments: Integrated Marketing, Creative Services and Special Events
- Mentor and develop talent
- Partner with Chairmen and Specialists to develop compelling business-getting proposals
- Ensure that all brand guidelines are applied as appropriate
- Build strong relationships with peers throughout the global Marketing division
IDEAL EXPERIENCE & COMPETENCIES
- Bachelor’s degree
- 10+ years’ experience in brand and event marketing, with significant managerial responsibilities
- Passionate about art and luxury and knowledgeable about the larger market ecosystem
- Strong leadership, communication, and presentation skills
- Analytical, with creative problem-solving abilities
- Ambitious, savvy, and entrepreneurial
- Strong emotional intelligence and the ability to reach out and engage with a broad range of colleagues and external partners
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