Digital Marketing Officer

1 day ago

Hong Kong Island, Hong Kong SAR China Mclaren Consultancy Limited Full time

Digital Marketing Officer - Luxury home furnishing company Our clientis ahigh-end manufacturer of premiumluxury home furnishing products.They are now expanding the team and looking for a Digital Marketing Officer to join for merchant acquisition. Responsibilities Develop and execute multi-channel digital marketing strategies, including SEO, social media, email campaigns, and content marketing to target affluent homeowners and interior designers. Analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and SEM rush; optimize for ROI and generate monthly reports on KPIs such as traffic, conversions, and engagement. Create visually stunning content—such as product videos, lifestyle imagery, and blog posts—highlighting luxury furniture while collaborating with our design team. Manage paid advertising budgets, A/B test creatives, and nurture leads through CRM platforms to boost e-commerce sales and showroom visits. Support digital promotion for offline events. Keep data tracking accurate (tags, pixels, UTMs). Qualifications Degree in Marketing, Communications, Digital Media, or a related discipline is an advantage. 3 years’ experience in B2C retail, preferably in luxury consumer brands, luxury retail, furniture, home decor, kitchens, building materials, or electrical appliances. Practical experience with Google and Meta advertising, SEO/SEM, email marketing/CRM platforms, GA4 and tagging, plus strong copywriting skills in both English and Chinese. Strong interpersonal skills with the ability to work under pressure and meet tight deadlines. Self-motivated, independent, detail-oriented, and a collaborative team player with strong communication skills. Excellent command of spoken and written English and Chinese. #J-18808-Ljbffr

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