Marketing Manager

Join to apply for the Marketing Manager role at First Digital 4 days ago Be among the first 25 applicants We are looking for a Marketing Manager to lead marketing, branding, and communication initiatives for First Digital (FDUSD & FDT). This role is responsible for driving growth campaigns, managing brand presence, and executing go‑to‑market (GTM) strategies to enhance engagement with institutional crypto and fintech audiences across Asia. The ideal candidate has a strong background in marketing and public relations, with experience in crypto, fintech, or financial services. They should be highly collaborative, working cross‑functionally with teams such as Business Development, Operations, and Product to ensure consistent messaging and impactful marketing execution. What You’ll Be Working On Develop and execute a multi‑channel marketing strategy aligned with business objectives. Plan and implement GTM campaigns that drive brand awareness, user acquisition, and customer engagement. Manage external agencies, including PR firms, designers, and event planners, to ensure high‑quality marketing outputs. Oversee the development of marketing content, including social media, website updates, blogs, and email campaigns. Brand & Communications Management Ensure a consistent brand voice across all platforms, including digital, print, and events. Craft compelling messaging and content to engage institutional clients and strategic partners. Develop and maintain strong relationships with media, industry influencers, and strategic partners. Oversee public relations efforts, including press releases, media outreach, and executive thought leadership. Campaign Management & Performance Analysis Manage the planning and execution of digital and traditional marketing campaigns (paid ads, SEO, social media, email, conferences, etc.). Utilize data analytics and marketing attribution models to measure campaign performance and identify areas for improvement. Track and report key marketing KPIs to senior leadership, providing insights and recommendations. Optimize marketing budgets to maximize return on investment (ROI). Cross‑Functional Collaboration Work closely with Sales, Business Development, and Product teams to support business objectives. Align marketing efforts with commercial strategies, ensuring seamless communication across all touchpoints. Support event planning and execution, including participation in industry conferences and trade shows. What You’ll Bring to First Digital 5+ years of experience in marketing, digital campaigns, or brand management, ideally within crypto, fintech, or financial services; crypto exchange experience strongly preferred. Fluent in English, Mandarin, and Cantonese (written and spoken) Strong experience in multi‑channel marketing strategies, including digital marketing, PR, content marketing, and events. Analytical mindset with experience in marketing metrics, performance tracking, and reporting. Excellent communication and presentation skills, with the ability to craft clear and compelling messaging. Strong organizational skills with the ability to manage multiple projects and stakeholders. Experience working in a fast‑paced, dynamic environment with evolving priorities. Passion for crypto, blockchain, and fintech, with a deep understanding of industry trends. Why Join Us? Competitive Compensation – We offer a remuneration package that reflects your expertise and contributions. Transportation Support – A monthly allowance to assist with your commute. Comprehensive Benefits – Life, medical, and dental coverage for your well‑being. Professional Development – A US$4,000 education allowance to support your continuous learning. Career Growth – Strong prospects for advancement within a dynamic organization. Team Engagement – Regular activities to foster collaboration and a positive work environment. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Central & Western District, Hong Kong SAR (3 days ago) #J-18808-Ljbffr