StudentUniverse | Regional PR

14 hours ago

hong kong, Hong Kong SAR China StudentUniverse Full time
Regional PR & Communications Manager - FCTG Asia

Job no: 524133
Brand: Marketing
Work type: Full time
Location: Singapore, Kuala Lumpur, Malaysia, Hong Kong
Categories: Marketing, Web, Creative & UX

FCM is one of the world’s largest travel management companies and a trusted partner for nationals and multinational companies. With a 24/7 reach in 97 countries, FCM’s flexible technology anticipates and solves client needs, supported by experts who provide in-depth local knowledge and duty of care as part of the ultimate personalised business travel experience.

About The Opportunity

This is an opportunity to work closely with the Global Head of PR and Communications, and Asia’s Head of Marketing to lead the strategic development and hands-on execution of Corporate PR strategy to position the company, its corporate brands and executives in top-tier domestic media outlets in countries Singapore, India, Hong Kong, Mainland China, Japan and Malaysia.

You will also support FCTG Asia’s leisure brands including Scott Dunn, Discova, and Cross Hotels & Resorts with press releases and reactive PR.

Key Responsibilities

  • Annual PR Strategy: Develop a full-year region-specific PR strategy & activity plan for FCM Asia in collaboration with Regional Brand Marketing and Operations that reflects business objectives.
  • Local PR Activation: Execute PR activities, initiatives and events to engage with key stakeholders in Asia.
  • Press Office: Act as the main point of contact for media in Asia.
  • Media Relations: Cultivate strong relationships with top tier Asia travel/trade, news, business and consumer media.
  • Social Media: Work in partnership with the Content team to use social media channels to engage with Asia-based journalists.
  • Crisis Communications: Support the Asia Leadership teams on issues affecting the company.
  • Media Events: Able to independently organise and facilitate media events.
  • Press and Briefing Materials: Oversee development, approvals and updating of press kit materials.
  • PR Measurement & Evaluation: Measure results and impact of PR outreach in alignment with key performance indicators (KPIs).
  • Customer Communications: Assist with customer communications when needed.

We’d love to hear from you if you have...

  • At least 6 years’ experience in public relations.
  • Bachelor’s degree (ideally in Communication, Journalism, Marketing or Business).
  • Experience in the Corporate Travel/Travel Industry is highly preferred.
  • Clear communicator with superb writing and messaging skills.
  • Strong media and industry contacts within the local market.
  • Well-organised and able to multi-task and prioritise workload.
  • Excellent written and spoken English and Mandarin highly preferred.

Why Join Us?

FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. You will be rewarded with competitive market salary, relevant training courses, and tools for success.

Are you ready to elevate your career in travel management? Apply with FCM today

FCM Asia is an Equal Opportunity Employer searching for talented, driven people who have a desire to build a rewarding career in a company that loves to celebrate your success

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